Thanks, @spencer-anderson. I love the approach, and totally agree. I too am most comfortable going with honesty versus some slick sales pitch when dealing with prospective sellers.
I am curious, though. You mention sending an email to the angry responders. Are these people who gave their email address to the Lex phone rep, even though they're disgruntled, or are you finding their email addresses some other way (included from your list source, or skip tracing, etc.)?
I appreciate the info about Trello. I'm still 100% based on Excel at this point, but am starting to think about CRM. I think what I'd be most interested in at this stage, though, is a database solution that's at least as much geared towards the properties that I'm mailing for, as it is the owners, if that makes any sense. For example, I'm still routing people to a voicemail greeting, and I often get messages where people will leave the parcel ID in their response, but no name (and often no county). I'll also pull a list for a county that I mailed to last year, and have to go through and figure out who I might have already mailed to, or chosen not to mail to for a specific reason, or maybe even had some post-mailing interaction with that wasn't positive and isn't worth repeating. It's not a huge deal at my current scale, but I've been thinking it would be nice if I had something with a better interface than Excel where I could track all of the property details (as well as the owner details) that currently live in umpteen tabs on a Master Spreadsheet, in various formats depending on the data source for that particular list. I don't know if that makes sense or not. Maybe I need to check out some more widely-used CRMs to get a better idea of how they work.