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I'll be completely honest with you…

For years, I was losing deals without understanding why.

The seller seemed motivated. The conversation felt decent. I'd hang up thinking, “Yeah, that went okay.” But then? Radio silence. Or worse yet, they'd sell to someone else who offered LESS than what I would have paid.

Sound familiar?

Here's what I didn't realize: Every failed conversation was teaching me something, but I wasn't capturing those lessons.

I was making the same mistakes over and over again, leaving tens of thousands of dollars on the table with each blown call.

The Expensive Education Nobody Talks About

Let me paint you a picture of what this looked like in my business:

I'd get off a call with a seller. It felt… fine.

Not great, not terrible. Just fine.

The seller didn't say yes, but they also didn't say no.

Maybe I talked too much (or too little). Maybe I hesitated at the worst possible moment. Maybe I fumbled an objection that should have been easy to overcome.

But here's the kicker, I had no idea which one it was.

It's like playing basketball blindfolded. You're shooting, but you have no idea if you're even facing the right direction. You can't improve what you can't measure, and I couldn't measure what I couldn't see.

The traditional solutions? They're brutal:

  • Hire a sales coach for $5,000+ per month (who has time for that?)
  • Listen back to your own calls for hours (torture, and you're too biased anyway)
  • Just “wing it” and hope you get better (spoiler: you won't)

The Tool That Changed Everything

That's why I'm genuinely excited to share what my team at Stride just launched: Stride Sales Coach.

This isn't just another call recording tool. It's an AI-powered coach that listens to every sales conversation and tells you EXACTLY:

  • What you said right (so you can repeat it)
  • What you botched (with specific fixes)
  • The exact moments you lost momentum
  • Word-for-word scripts for handling objections better

Get Stride Sales Coach at the Current Price Tier →

How It Actually Works (No BS)

Here's the three-step process:

  • Step 1: Upload your call audio or transcript (works with MP3, WAV, M4A, or just text)
  • Step 2: Get a 10-point score in under 60 seconds
  • Step 3: Review the detailed analysis with exact quotes, missed opportunities, and specific language to use next time

The software analyzes ten critical areas of every call:

  1. Opening and control
  2. Building trust and rapport
  3. Motivation discovery
  4. Deal killer identification
  5. Questioning and listening quality
  6. Offer and value framing
  7. Negotiation and objection handling
  8. Closing and commitment
  9. Emotional control
  10. Overall structure and flow

But here's where it gets really interesting…

The Part That Blew My Mind

The software doesn't just say “do better.” It shows you EXACTLY what to say instead.

Screenshot

For example, let's say you opened a call with:

“Hi Tom, this is Angela with… uh… sorry, this is Angela with Land Buyers Pro.”

The coach would flag this and suggest:

“Hi Tom. Still good for 15 minutes? We'll cover why you're selling, your options, and next steps. Sound fair?”

See the difference? One creates awkwardness. The other establishes control and sets expectations.

And it does this for the ENTIRE call. Every objection, every transition, every closing attempt.

Screenshot

For Teams AND Solo Investors

If you have a team making calls, this becomes your 24/7 sales manager. You can:

  • See everyone's scores on one dashboard
  • Track performance trends over time
  • Identify exactly where each person needs help
  • Standardize what “good” looks like across your team

If you're working alone, this might be even MORE valuable for you.

When you're solo, you don't have anyone to practice with. You don't have a manager listening in. You're just out there, hoping you're doing it right.

Now you have a coach that never sleeps, never judges, and always gives you straight feedback.

The Pricing Model That Rewards Action

We're intentionally keeping this limited. Not because we can't handle more users, but because tools like this create an unfair advantage. When everyone has the same edge, it's not an edge anymore.

The pricing structure:

  • First 7 users: $97/month (locked for life)
  • Next 7 users: $197/month (locked for life)
  • Next 7 users: $297/month (locked for life)
  • Next 7 users: $397/month (locked for life)
  • Next 7 users: $497/month (locked for life)

And it keeps climbing from there.

Once you lock in your price, it never goes up. Even when people are paying $1,000+ per month later, you'll still be at your original rate.

The Math Is Simple

Let's be real for a second.

How much is ONE deal worth to you? $5,000? $10,000? $25,000?

If this tool helps you close just ONE extra deal or avoid losing ONE deal you should have won, it's paid for itself for years.

But it won't just help with one deal. It'll help with every single conversation you have from here on out.

Think about it: If you make 10 sales calls per week, that's 520 conversations per year. If you improve your close rate by just 10% (and most people see way more than that), how much extra revenue is that?

For most land investors, we're talking six figures in additional profit. From one tool that costs less than your monthly coffee budget.

Who This Is (And Isn't) For

This is perfect for you if:

  • You make sales calls (or have a team that does)
  • You've ever wondered “what could I have said better?”
  • You want to close more deals without working more hours
  • You believe in continuous improvement
  • You understand that sales skills = revenue

This ISN'T for you if:

  • You never talk to sellers (really?)
  • You're already closing 100% of your deals (sure you are)
  • You think you have nothing left to learn (good luck with that)

Your Next Move

Look, I know there are a million tools out there promising to revolutionize your business. Most of them are garbage.

This one is different because it addresses the CORE driver of your business – your ability to communicate and close deals.

You can have the best marketing in the world. You can find the most motivated sellers. You can have perfect comps and a huge buyer's list. But if you can't handle the conversation, none of that matters.

Get Stride Sales Coach at the Current Price Tier →

Stop leaving money on the table because of conversations you could have handled better. Start turning every call into a learning opportunity that generates revenue.

Because at the end of the day, the investors who win aren't the ones with the most leads. They're the ones who convert the leads they get.
Which one will you be?

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About the author

Seth Williams is the Founder of REtipster.com - an online community that offers real-world guidance for real estate investors.

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