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Paul do Campo is a professional copywriter and real estate investor. He helps real estate investors with their follow-up marketing. Today, we’re talking about how to use the right words in our communication, the importance of follow-up, how to implement follow-up, and how Paul has figured out how to use the right blend of communication to win repeatedly as a real estate investor.

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Key Takeaways

In this episode, you will:

  • Develop relationships with your contact list through entertaining and engaging content over time.
  • Incorporate subtle humor and personality into your communications to keep prospects engaged.
  • Drive leads to helpful educational resources through your follow-up to build authority.
  • Get creative with follow-up channels like email, direct mail, and text messaging for maximum reach.
  • Continually refine your long-term follow-up sequences to keep moving prospects down the pipeline.


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About the author

Seth Williams is the Founder of REtipster.com - an online community that offers real-world guidance for real estate investors.

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