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If you're a land investor, you're probably noticing what many of us are feeling right now—the competition is getting heavier. Direct mail still works (and for some, it's still the best tool around), but it’s not quite as easy as it used to be.
That’s why I want to tell you about something brand new that just launched. I think it could seriously raise the bar for how we market to property owners—especially in today’s noisy landscape.
Check out the video above, or read on for the full breakdown.
Problem: Standing Out Is Getting Harder
Let’s face it, every day, more investors are flooding mailboxes with offers.
If your letter doesn't land at just the right time… or if it doesn’t look unique… or if your prospect just got three other similar letters that morning… it might never get read.
And that stings.
The problem isn’t that direct mail doesn’t work. The problem is that you can do everything right and still get buried.
In today’s environment, we need more ways to stay visible and build trust.
Solution: Everywhere Investing
Rocket Print & Mail, the same company many of us already use and trust for printing and sending mail, just rolled out a new add-on service called Everywhere Investing.
What is it?
In simple terms, they combine your direct mail campaign with targeted digital ads across platforms like:
- Gmail
- YouTube
Here’s how it works:
You still pull your list of property owners (just like always), but now, Rocket Print can take that list and digitally target those same people with online ads, regardless of whether they ever visited your website.
It’s all about repetition and reinforcement. Your name shows up in their mailbox and on their screen. It’s a one-two punch that sticks.
What You Get
This isn’t some DIY ad platform. Once you send Rocket Print your list of property owners, they handle the rest:
- They build your landing page (or use one you already have)
- They design professional display ads
- They run your ads on multiple platforms
- They manage and optimize the entire campaign for performance
You can even run short 30 – 60 second video ads on YouTube. If you don’t have a video? No problem! They can make an animated one for a small fee.
You don’t need to write ad copy, set up tracking, manage pixels, or dig through confusing analytics dashboards. Their team of ad pros does all of that for you.
Here’s the Cool Part…
This really grabbed my attention: You don’t need your prospects to visit your website before they see your ads.
Rocket Print can target property owners proactively, based on your list alone.
And yes, they give you a dashboard to see how your ads are performing—but they’re also watching your results and adjusting the campaign behind the scenes to help you get the most out of it.
What Does It Cost?
The digital ad add-on typically costs around $0.50 per property. So, if you’re already sending direct mail, it’s a low-cost way to dramatically increase your visibility.
And if you’re part of the REtipster community, you’ll receive a special discount on both the digital ad service and your direct mail campaign.
When Should You Use This?
A few great scenarios come to mind:
- If you're already doing mail campaigns, this is a no-brainer.
- You tried direct mail before, but the results were weak; this will give you a digital boost.
- When you're working in strict-mail states like Georgia, this could be your workaround.
- If you want to test two campaigns in different states, this is easy to set up!
- Want one list to hit a landing page and another to watch an “About Me” video? That's doable!
Who It’s For
This service is an ideal fit for land investors, house flippers, and anyone marketing to absentee owners or trustees.
If you’re looking for more seller leads and visibility, this is a smart way to find them without adding a bunch of new tools or tasks to your plate.
Rocket Print handles it all.
Final Thoughts
I haven’t personally run ads with this service yet—but that’s just because it only recently launched. From everything I’ve seen, this looks like a super smart marketing add-on, especially if you’re already sending mail or planning to.
You can get all the details and the REtipster discount at the link below.
If you try this out, leave a comment and let me know how it goes. I'm curious to hear what others experience with it, too!