Welcome to this special episode of the REtipster Podcast, where Neil Clements and I explore a topic we’ve never tackled before: a comprehensive update on the land market.
Today I'm sitting down with Neil to talk about what's really happening in the land market right now. In this first episode, we'll break down the latest market trends, look at which areas are heating up (and cooling down), and explore what's actually driving land values these days. Neil shares insights from his research and real-world experience, covering everything from supply and demand dynamics to lessons learned from subdividing land. Spoiler alert: keep an eye on the political landscape and where people are moving.
Whether you're new to land investing or a seasoned pro, this episode is packed with actionable advice and thought-provoking takeaways. And hey, we want to hear from you—let us know what topics you'd like us to tackle in upcoming episodes!
Links and Resources
- Texas A&M Real Estate Research Center
- ALTOS Research
- U-Haul Growth Index
- REtipster Community on Facebook
Key Takeaways
In this episode, you will:
- Learn about the four main categories of land by size and what drives their value.
- Understand how interest rates impact land buyers and flippers differently.
- Unravel the reason why housing prices aren’t the biggest factor for land values.
- Gain insight into identifying the right buyers and pricing strategies.
- Discover the states you should watch for land investments and key market trends.
Episode Transcript
Editor's note: This transcript has been lightly edited for clarity.
Seth: Hey folks, how's it going? This is Seth Williams coming at you today with a special podcast episode. This is our first time ever doing this, and it's a bit of an experiment of sorts, but I've been hearing from people over the past year or so who have expressed some interest in getting a regular market update as it pertains to the land business—things like where is the market headed and where has it been this past year and what are the hot and the cold markets and how are things changing and why are they changing and what do we need to be aware of in the months ahead so we can plan accordingly and either go out on a limb or stay conservative.
We obviously can't give any financial or legal advice, but my friend Neil Clements is always keeping his finger on the pulse of the market. And he has almost sort of a hobby of sorts, analyzing what's going on and what it might mean for land investors, because he is a land investor and he has a lot vested in this industry as well. I thought, "Hey Neil, since you know so much about this, why don't we just talk about it on the podcast? You can share your findings, what you're looking at, what your observations are, what this might mean for us, or at the very least, how you are interpreting the data and using it to make decisions in your own land business."
So some of these issues are very local and market-dependent; some are nationwide, some are global, but we're going to dive into it and just share some thoughts and observations on the data that's out there. So Neil, welcome. Do you have anything to add to what I just said there? What do you think?
Neil: Awesome, Seth. Such a fantastic introduction to kick us off here. Super excited to be back. Thanks for having me. Always grateful to be here. You and I were sitting down a few months ago, and we're just kind of thinking about what people in the REtipster community could use and the people who watch your videos who might not have been a part of the community yet.
So a little bit of background on me for those of you who don't know me—I'm a real estate agent. That's probably 10–20% of my business. We also do land flips, which was the bulk majority of the business. We also do single-family housing rentals, housing flips, and short-term rentals. So I have my hand on a lot of different segments of the industry.
What I noticed is that in the housing industry, specifically for single-family, there's so much data and so many insights and so many videos with people giving big opinions and coming out and sharing very good stuff—sometimes bad stuff, fear-mongering to get views. And it's been a very tough year this year for land investors. I think that we're all seeing that even if you run a very successful business, inventory has been moving slower. If you don't run a successful business, then maybe you got out of it. I feel like every day I see people in the community talking about, "Hey, we're letting go of this guy," or "I just got let go," or "I'm moving on from this. I don't know if land investing is for me anymore." And my heart in this is just to provide a valuable resource for the people watching so that doesn't happen as much.
And one of the things we'll hit today, which I think is a very common misconception, is that housing prices is the biggest impact on land values, because for a vast majority or a huge subset of the land investing marketplace, that is actually not the case. And that was a huge observation to me, that was a huge "aha" that I had this year as I was studying this.
So yeah, happy to kick this off, Seth. Very happy to be here and go through it with you.
Seth: Yeah. So I know we have kind of a little punch list of things to talk about or just topics to dive into, but I know one of the things that you pointed out last time we talked about this, which I thought was kind of interesting; it was almost like this idea that when you're trying to value land or understand how a certain type of asset class within the land category works, you almost have to start by segmenting it by acreage.
And maybe this changes a little bit depending on the market, but it's very true when you talk about the land flipping business model. But if your presupposition is that you're talking about desert squares, like everything you talk about, all the rules of the game so to speak, it's not necessarily relevant if you're actually talking about giant acreages like 500 plus acres or whatever that might be.
So understanding the differences between these different subclasses of land based on acreages has a lot to do with how they respond to the market, how the values work, what kind of buyers there are, what kind of offers you can make—a lot of this stuff. So when we start there, how do you classify the different categories of land based on acres? Where do you draw the line?
Neil: Yeah, you're absolutely right. And through a few different resources and some studying that I've done, I've come up with four different categories for what I would call the different subsections. And what I'm going to use is a lot of my experience: I'm based out of Texas; most of my business is in Dallas, Fort Worth, and then Tyler, which is North and Northeast Texas. And I'm going to kind of give you the various acreage ranges that I see in that submarket. It's going to vary a little bit based upon how urban or rural your business is. And I'll go through that a little bit.
But if I look at the lowest acreage possible, if we start small, we're going to start with infill lots. And infill, I don't know if it has an exact definition, but I'm going to define it as say one acre or less inside of a very urban type environment. You could even go rural, but it's your lots that are very close to downtown. And for infill, somebody's looking to put a house on it. I mean, it's common sense to say that you don't buy a quarter acre, a tenth of an acre or even a half-acre lot to do ag on in most circumstances, right? And we're not talking about commercial properties with highway frontage or anything, just specifically infill lots that somebody wants to put a house on. And now those values are primarily tied to the housing market.
Neil: There's no secret there. If the highest and best use is just to put a house on it, it doesn't have big acreage—well, the good news for the people who only do infill is that you can directly look at how those values are calculated just by looking at the housing market. And there's several other podcasts out there and several other people hitting that just in a really, really good way. We're not going to spend a lot of time on that, on the stuff that we're doing here, just because it's already out there and it's already really high quality from other people. But simply, we can determine infill. If we look at the housing market prices, we subtract out the development costs, we subtract out the building costs, then we can determine, okay, what is the land worth? And then we can very easily value it. And so that's not hard to determine.
Now, as we go up in acreage, as we start to get one acre plus up to five acres, and in some markets even all the way up to 10 acres—again, depending on how urban or rural you go to—you start to get into what I call large lots. And on these larger lots, you're still looking at residential purpose. I mean, you can have some kind of agricultural use, maybe a small business use once you get above one all the way up to 10 acres, very broad acreage ranges, but you're typically not looking to run like a full-scale commercial operation on that kind of acreage size in a lot of circumstances.
Again, with residential kind of focus. And so the value on those lots still are going to come primarily from the housing market, going to be a little bit less influenced because you're kind of moving into discretionary. And what I mean by that is nobody needs more than an acre. Nobody really needs an acre, right? And so you're moving into a little bit of a discretionary purchase. So you're going to move into a few other factors. And I'm going to hit that more once we go to 10 acres plus here.
But that's the third category—we're looking at small acreage. So we moved from infill to large lots. Now we're looking at smaller acreage. Now we're looking at 10 to 50 acres. And this is where I want to spend a little bit more time, Seth, and we can dive into a little bit more. But Texas A&M, they have a real estate research center that has some fantastic knowledge and their database goes all the way back to like the 1950s, 1960s with not only Texas data, but also other states that surround it and some data there.
And they actually commissioned a report earlier this year that studied 10 acres plus all the way up to about 50 acres—small acreage is what they would call it. And they came up with a few conclusions. And the conclusions surprised me, but as I did the research, it didn't. It was interesting. So the conclusion that they came to is that as you increase acreage, as you get more rural, and as you go, say, 10 acres-plus, you're actually a lot less tied to the housing market itself because you become more discretionary.
I mean, it's again, like we said, even on one to 10 acres, people don't have to buy that. That is a luxury to be able to have or a discretionary purchase to be able to have. And so especially on the 10 to 50 acres, the two biggest factors that they found—they, I think, looked at six to 10 different factors—and the two biggest factors that they found actually influenced the value of acreage are that they found, number one, that median household income was the biggest factor as to the land values and whether they go up or down, which is very, very interesting, unlike the housing market.
The second biggest factor that they found, again, was not residential home prices, yet was actually access to local capital and the bank's credit supply in a local area. Further reinforcing the fact that once we get above 10 acres, we're just in a completely different ballgame, a completely different buyer, a completely different subset of a person is looking for that versus the infill lots.
And what their study was trying to show is that if we look at median household income and credit availability, we can actually predict the values of this small acreage a lot better than if we look at residential houses.
Seth: So I thought that that was very, very interesting. I think you're probably going to keep getting into this in the next category, but it almost makes me wonder, and maybe this is just a totally different topic I shouldn't get into, but if there's different types of buyers that rely on different things to make decisions to buy a larger acreage. I wonder if that changes the selling process. Say I own an infill lot versus a 200-acre farm. Are there certain websites I should just not even bother advertising on because my buyers aren't there? Or is there a different way to advertise stuff? Do people care about different things in these different asset classes? I don't know. It's just something to think through.
Neil: Yeah, no, well, and I can tell you the answer is yes. I mean, so even from the work that we own and the clients we work with, I can tell you it's a drastically different target audience that buys a one-acre infill versus a 10 to 15-acre ranchette versus—we got an 85-acre lot right now. And I can tell you that the people who want one acre have a lot of time, and the difference is also credit availability. And I think this will be helpful.
So on the one acres, even up to five acres, if somebody is going to come and buy it from us, we know that they're putting a house there, right? There's no secret. You don't buy one to five acres; you're not going to do anything ag that's substantial. You're not going to produce anything. So you're not going to run crop on five acres unless you find something, some secret that other people don't know about.
So with that, a lot of times people are coming to the table that I see with a one-time closed loan. And if you're not familiar with that, it's a conventional or an FHA, VA, USDA, et cetera. It's a government-backed program essentially or a primary market product where you can go to any loan officer in the country and they can pretty much do like a one-time close on a land purchase plus a construction loan. Now, whether or not they want to put a mobile home, whether they want to build a house to live in, that is a lot of the audience that I find that I'm selling say the one to five-acre lots to.
Now you move to 10-plus-acre ranchettes, and all of a sudden the same lenders who were really giddy to lend somebody for one to five acres to put a house on it, they kind of dry up. Once you get 10 acres-plus, because then a lot of times the land value might exceed the house value and a lot of lenders don't want to touch it or it's ag purpose. And so then you start to have people that you're now going to banks or you're going to like ag companies that do loans. And it's a much different loan. It is a lot of kind of worse terms, adjustable rate mortgages versus fixed rate on 30-year terms. And the credit access is a lot lower. Let's say that, right? It's a lot harder to get a loan, in my opinion, for 10 acres-plus than one acre to put a house on. Much different kind of person, much different borrower.
And you're typically having to put, say, 25% down or more versus on the one acre, like infill lots; you can get away with a 3% or 5% down again on like a one-time close. So much different audience. Then you move up to the lot that I have just that I'm selling. It's 85 acres. And we've even split it into two 40-acre tracts. Nobody's putting a house on that. It's a $600,000-property in the area that I'm in. And nobody's putting a house on it.
And so one big thing that I learned on that property, it has really crummy grass. And it was previously used for cattle, but it's not good grass. And everybody in that area wants to run cattle on it. And some of the biggest feedback I've gotten is that it's not great for that purpose. I realized that there is a drastically different buyer audience for 85 acres than what I was used to on one to five or 10-acre ranchettes.
Seth: So they just think, I mean, can you fix grass? Can you plant more?
Neil: With effort. Yeah, with time and effort. And don't get me wrong, I'm not an expert in it by any means. And somebody maybe might be listening to this and throw in the comments that you're an idiot, they're just trying to negotiate with you. Hey, that might be the facts, man. I don't know.
But the feedback that I'm hearing is that the property would take so much work to get the grass to a point where cattle could process it, where it would be productive, or even just for hay use. Whereas these other properties that I bought that were previously used for hay, the 10 acres, these people are eating them up. They want to run cattle on it. They're like, "Oh my gosh, this is the best."
And what really kind of turned me onto that is I had a guy who offered to come and bale the hay for free on one of my properties. And in the other property, he charged me because he was like, "It's really crummy hay. I'm just going to have to dispose of it." It's like, okay, there's a science to this.
And so it's a very interesting thing. And so the other thing to know is that when you're marketing these different properties, you got to have different lenders, right? I mean, because the lender who again, lends on the one acre versus the 10 acre versus the 85, drastically different lenders. And you got to have new connections to be able to do that.
Seth: Yeah. And also kind of is just interesting. Think of, I guess, in order to understand how to improve a property, if at all, you need to understand that highest and best use. I mean, if you have a policy of, we're going to brush hog everything, it's like, no, don't do that if you need it for hay, because you need the hay. That's part of what makes it valuable.
So it's almost like you got to start by reverse engineering it based on what its most ideal use is. Is there some science to that? Is there some chatbot AI thing that can look at any property and be like, here's the official highest and best use? How do you make that determination?
Neil: I think that you have to have a really good local agent on the ground. And I think that one of the mistakes that I've made in the past is that, although I have really good competency in some areas that I'm working in, there were some areas that we branched out to that I just didn't. And even though it was, say, two or three hours away from me, I thought, "Oh, everything's the same, right?" But you move up into a new county with a drastically different population center, a drastically different market, and access to capital, truly, wealth in the area. And I've learned some lessons this year, for sure.
Now, fortunately, they're going to be profitable lessons, the best kind of learning at the end of the day. But there have been some properties that sat way too long, all because I didn't call a local real estate agent, get a perspective, and wanted to keep more of it for myself. And so I've learned a few of those lessons along the way. But it definitely changes your marketing. You're not... So again, just use that same property as an example. 85, I also try to subdivide it into two 42- or 43-acre tracts, they encounter the same difficulty that it's still ag, it's still too big for a ranchette, it's still too big for somebody to buy on. And so a big thing for me has been like, I'm not going to subdivide just to subdivide. It's got to add value, it's got to be highest and best use. And how do you determine highest and best use? Well, ultimately, you got to have boots on the ground somewhere to determine that or know the market.
Seth: Do you think these categories of land change much in other markets? And are you sort of talked about the Dallas-Fort Worth area, that kind of thing. If I look in some Timbuktu, Wisconsin or something like that, does the same thing apply in most areas? It kind of seems like it would, but maybe there's something I'm not thinking of that would totally change the dynamics of this.
Neil: I think that the same dynamics are going to apply and we'll get into kind of the bigger acreage here in a second. But the same dynamics are going to apply. But what I believe happens, because I was asking myself the question, there are some areas, even if I just stay in Texas, I can go out to desert squares pretty quickly. You know, I can go west three hours and get to some. And you mentioned desert squares earlier. That's why it's on my mind. And it's like, when you think of a desert square, well, like somebody's probably not putting a house there. So you probably don't have infill in that area as much. You're probably looking at large acreage and likely, I would assume, more recreational. And so you're probably not going to do ag activities on desert square that I'm aware of.
So when you look at that, you almost condense the markets. You'd say, okay, well, there's no infill. There's no smaller acreage residential demand. There's no loan products there that could be like a 30-year fixed. So now we've got to move up the pipeline. Who is our ideal buyer for a desert square? Well, I assume it's somebody who wants recreational land, somebody who owns land in the area already, whatever they're going to do in that area. Maybe it's next to what, federal lands, national park, et cetera. And I'm no expert in desert squares, but at the same time, it seems like they merge. And I even think about some other areas that you basically see infill disappear, where the average person, say, owns 10, 20. Potentially even in like far south or west Texas, you might even have the average landowner owning 30 to 50, and it might be on a mountainside.
And so I think that you only get the low-end infill whenever you have immense demand and a hot market. Everything else is going to move up to higher-end, bigger acreage. The only exception would be maybe if you go to some areas, like California, Texas, Florida, or New York per se, where you're extremely urban, then maybe you actually don't even have any large acreage at all. But then you just have to go further out. You can always get to large acreage. And so I think it's a scale.
But I think the whole reason for all of this being so important is when I think about house flip, because we do some of those versus land flip. You know, on a house flip, if I make a royal mistake and if I just completely botch it or screw it up, well, I could always rent it. If for some reason I can't rent the property, well, I guess I could move into it if I really had to, or I could try to take maybe a small loss. When I think about land flipping, you can't do that, right? I mean, you can maybe do some kind of ag lease for a few hundred bucks a year, maybe in more prestigious areas than I work in, maybe a few thousand, but you're not going to be able to cash flow that. You're not going to move to it more than likely, especially if you're buying a desert square or something.
So it's like, we've got to know what influences the market. We've got to know how to do the highest and best value. And we've got to be watching these numbers on a consistent basis, because if we're not informed, we have everything to lose. One of the only industries that I can think of where there is no other use for this land; you can't cash flow it; you can't move to it.
And if you don't flip it, some people could be talking about bankruptcy. So there's a lot on the line and we've got to know our stuff.
Seth: Just to review quick. So we've got one acre or less infill lots. We've got one to five or one to 10 acres in some cases for large lots, 10 to 50 acres for small acreage. And then the final category, is that just 50 plus acres?
Neil: Yeah, it's going to be large acreage. And again, it's area-dependent, right? I mean, because some people might be listening to this and be like, "50 acres? In my rural area, 50 acres, everybody has that." And that's very possible.
But in more getting toward urban, like the closer you get toward urban, 50 acres becomes a pretty hot commodity. But the interesting thing about 50 plus acres is that you open yourself up to a lot different buyer pool. Now, you're still probably going to be primarily ag in a lot of areas, but you're likely going to be tied a lot more to the value of crop and how lucrative of a nature is that. You're also going to be tied to running a business, operating a business off of that, and also for investment purposes. And so at this point, you're pretty much not residential.
Nobody goes out and says, "I want 50 plus acres" for the most part. Nobody goes out and says, "I want 50 plus acres to live there." Now, there's always the exception. There's always somebody going to say, "Well, I did." But for the most part, nobody's doing that just to be able to live there. You're going to put some kind of ag. You're going to operate a business. You're going to lease it to somebody. You're going to work that land, or you're going to hunt it, or you're going to use it for recreation. You're going to be doing something with that.
You also have some other areas, like when I look at the market where I live, especially DFW, one of the hottest places in the country for land and also for housing right now. And it's very interesting that I would say within an hour, maybe an hour and a half, in any direction from the Metroplex, it is no longer feasible for somebody running an ag operation to buy land at current market value and be profitable. The prices are too high. The interest rates are too high. The monthly payment would be too high. So it is just economically not feasible.
And so the people who own that land—maybe they bought it 10 years ago before it tripled or quadrupled in value or doubled in value. But now you're looking at the big builders coming in, like the businesses, the developers wanting to come in and scoop up these pieces of land or families just want to keep it because they've lived there forever, per se.
Yeah. As markets ebb and flow, as they grow, and as other places decline, you start to see development in some areas. You start to see some areas revert back toward ag. You start to see populations moving, shifting, as we saw in the early 2020s until now. It's just really interesting the dynamics that we're experiencing in the market that I'm in.
Seth: I guess moving on to the economic variables that affect these different categories of land. I don't know what the full list looks like. Maybe you have a better idea, but I'm thinking through, for example, agricultural land. I mean, you mentioned the value of crop, which is ultimately, I think, driven by commodity prices and like, what are crops selling for right now? What kind of supply and demand is there for that?
So, I mean, maybe commodity prices affect ultimately the value of farmland per se, or like for infill lots. I would think things like interest rates, which impact new buildings, and that kind of activity ultimately has a trickle-down effect on infill lots. Maybe just the amount of disposable income people have for people who buy desert squares for no apparent reason out there. I mean, maybe that affects that market.
So, I mean, maybe I don't know if I'm even on the right track here, but, would you agree with that? Or, other things, what kind of economic variables impact the supply and demand of land and ultimately the prices?
Neil: I do think you're on the right track. One interesting thing that I want to dive into is actually interest rates. Because I think a lot of people aren't familiar with how interest rates are determined for land versus how they're determined for housing because they're entirely different. And so I think it'd be helpful for us to dive into that. The interest rates that the bank charges when they're lending to people like us—land flippers, correct. To land flippers versus land buyers versus house buyers. And everybody gets different rates.
And so when we look at the housing market, for instance—so if you follow us, backtrack here, my words are getting jumbled because my brain's moving a million miles an hour—the interest rates, when we look at the Fed funds rate. So the big news media that comes out and starts talking about interest rates are falling, or they knocked at a quarter point, or a few months ago, they knocked at a half point, half a percent, quarter percent.
But you look at the housing market interest rates, the housing market interest rates, like within a week after the Fed dropped it a quarter point, the housing rates went up a half point. And a lot of people were thinking, it's like, "Why the heck did that happen? I thought that the Fed and the country, I thought that we just dropped interest rates, why did interest rates rise?"
Well, I'm not going to get too far into that, but I'll tell you that on the housing rates, whenever you go and buy, say, a one-time close on an infill, or you go to buy a house, your 30-year fixed products are based more on a 10-year treasury, a return, right? The investors have to buy in the secondary markets. The 10-year Treasury is what typically follows, plus a margin—a margin to return to compensate for risk.
When we move over to land, and this is for land buyers, the people who are buying our properties from us, that is not, like we said, that's an adjustable rate mortgage that's likely coming from a bank, that's likely coming from a company. And those banks and those companies, they're not lending based upon the 10-year Treasury, or they're not setting the rates based upon the housing market. They're setting the rates based upon the federal funds rate, which is the rate at which they can get capital.
And so they are adding a margin, Wall Street Journal prime, and they're saying off of that prime rate, we can go up or down, half point, full point, half a percent, full percent, up or down, either direction. And so just in the last week or two, I've seen a huge uptick since that quarter point decrease from the Fed. I've seen a huge uptick in the amount of land pieces that we've gone into contract with. And I've seen other people say the exact same thing, like in the land industry that I've been talking to. And so one thing that I am really optimistic about about these rates is that the Fed funds rate is set to decline.
We don't know how much, but we believe it's going to continue declining. Now, how that impacts the mortgage rates for houses might not be too much, but how it impacts the people that we're selling our properties to, it directly impacts them every time the Fed reduces the rate, which is huge for us. Because our borrowers right now are able to get a rate probably almost a full percent lower than they were 90 days ago. And so that's huge. And then if you want to talk about land flippers, land flippers who get loans from banks lend on the same thing on prime from banks. And so the best thing that could happen for us, right, not only in the loans we get for the land that we buy, also on the loans that the people who buy our properties get is for the prime rate to continue to go down, which it's projected to do.
Anyways, I think that's interesting because a lot of people, I think, pay attention to the housing market. They pay attention to that data. They pay attention to the 30-year mortgage rate and they think, "Okay, it went up. Crap, I'm not going to sell it." It's going to be harder to sell when in reality, all that they need to be watching is the Fed funds rate and they'll know where their buyers are getting the rates from.
Seth: Yeah. And given that there, you know, several months lag time between when you find a deal, you buy the deal and then you sell the deal or, you know, the deal just goes to the market. Is there anything we can be looking at?
Like, say we see one of these changes on the horizon or it happens, like say rates go up or they go down. Like, should that change whether or not we buy a property? Should that affect, okay, I should lower the price based on that, or at least plan for X number of more months, because like, how do we actually take this data and apply it and like make it useful other than just like, well, it might be harder now, or maybe not.
And maybe that's all you can do. I'm not sure. What do you think about that?
Neil: Yeah, it's difficult. I mean, so one thing back in, say, 2022 that influenced my 2023, I'll just give you a historical example, because we don't know what's coming. We do think just based upon the predictions that the Fed funds rate will continue falling, and that's good for the land business, right? Overall, because our borrowers can get lower loans.
But back in 2022, when the rates doubled or tripled essentially for housing and for Fed funds, everything just went haywire. The moment that they started announcing, "Okay, we're increasing the rates," we could kind of see the writing on the wall that if rates are increasing, what are they trying to accomplish when the government increases rates? They're trying to slow spending, they're trying to slow the economy and they're trying to drive inflation down.
And so if we know that the government's trying to achieve that, well, we should expect them to take big action, which they did, and absolutely they slowed real estate. There's no doubt about that—they slowed real estate in a big way starting... we felt that as soon as May and June 2022.
And so when I think about it, okay, how did this impact my business? Well, as I started doing my efforts in 2022 and into 2023, I knew we were in a market that's declining. And so the biggest thing that you want to do in, say, a declining market like we were in is you don't want to catch the knife. Kind of a saying like, if a knife drops, you don't want to catch it and get cut. You want to be so far ahead of the knife on your pricing that you never get cut. And so if a market is starting here and it's going down, well, we need to go ahead and price down here before it gets there.
And so a lot of the lead generation and the projects that we took on, especially in 2023 and late '22, we were being extremely conservative in our approach. We were offering less. We were going through a season of just constriction where we knew that the government was trying to curb inflation, which for us meant they were trying to curb the values of our land and our houses. So we needed to be more conservative on the things that we bought. So we didn't go out and take big risks during that time, I would say.
Fast forward to where we are now, I'm buying anything that I can. And my economic theory might not be everybody's. I probably don't share it with everybody, but I do believe and I am optimistic about the land prices and the housing prices going into next year. I believe in my market; we could be at a low, potentially even the lowest point.
And now this is purely speculation, data-driven speculation in my opinion, but it is speculation still. But I'm buying anything and everything that we possibly can, as long as it makes sense. Now, I'm not stretching my margins to say we're going to buy some stupid pieces. I'm not going to risk everything that we've built. But if a good piece comes along, I am definitely not hesitant to purchase it right now.
Seth: On that whole thing, so you're saying you're buying everything you can at what prices? Like, what is a stupid deal or what's a good deal?
Neil: You know a little bit about our model, right? We subdivide. And on the previous call we did, we typically buy at, say, 60% of the after-repair value. And so right now, if a deal pencils at 50% to 60% of after-repair value for after the subdivide, then we're still buying. We're even stretching potentially up to 70% or 80% on an as-is deal if we can get it off our books within, say, 30 to 60 days. And that's just based upon our market. Our market's extremely competitive, in my opinion. And we do have to offer some of those higher prices. But what I'm starting to see in the market is some desperate sellers again, which I haven't seen for a very long time. Now, there's not a lot of them, yet there are more than I would say that there were a few months ago. And there are definitely more than there has been for the past few years.
Seth: Do you have any insight as to what's making these specific people desperate? Like, is it just one unique situation? Or is it like, “Oh, this is something that affects lots of people.” And I'm seeing more of that situation.
Neil: I'm trying to think if there's any commonalities. I mean, a lot of people that I'm talking to have loans on their property. And they're wanting to get rid of the properties just because they either can't afford the payments anymore, or they're wanting to get rid of the properties just because they're ready for something else. They don't live there. They haven't seen it. They're just ready to get rid of it and do something else with that capital. But for some reason, they just seem... I don't know. It's hard to quantify it. It's hard to put a big thing on it. But in general, they just seem more motivated and more ready.
And the only perspective I think that helps us as land investors, even as house investors, whatever you do, is that properties are taking a lot longer to sell. And so in 2020, up until maybe a year ago, where land still sold super quickly, in my opinion, properties aren't selling as quick. And so when does the investor offer become a lot more valuable? Well, the investor offer becomes a lot more valuable when there's not a lot of other options. And so some of our scripting has always been, "Well, do you want to go on market? Would you want to wait six to nine months or would you want to get this done today?" Previously, that might've been a fallacy. It might've just been that the people would tell us, "I'll have this sold in 30, 60 days." And they were probably right. Today, I don't think that's the case. It really might take somebody... I think, honestly, we're back to a normal market.
And a normal market is better for land investors, in my opinion, than a hot market where everything sells in a day or two. We have a better value proposition.
Seth: Yeah, it's interesting. Do you think we're at a normal market temporarily? Or are we at a normal place because it's in the direction of some new extreme and it's just kind of there for now?
Neil: Well, there's no secret. If you look at the housing market, there's no secret in the housing market, specifically that we are headed back toward a balanced market in most places. Now, one interesting thing is is that this is more geared toward housing than it is land, but it'll impact the infill guys, right? But one interesting thing is if we look at migration trends, that's going to be one big area to look at, especially like these in Texas, Florida, Georgia, and North Carolina, like some of the hotter markets that I see a lot of people investing in. We need to pay attention to migration trends.
And the reason that that's important is because a lot of the demand in those areas post-COVID and during COVID came from people wanting to escape a little bit more. I don't know how to say it—governments that were a lot more restrictive to go to governments that were a lot freer during the COVID timeframe and afterwards. And I think a lot of their freedoms were—their eyes were potentially opened—and they decided okay, "I'm not willing to take this; I'm going to move" or "I'm going to stay and I'm going to see how it goes," but there's a huge migration trend into a lot of these markets, which flooded the housing and the land markets, and it went up a ton.
The interesting thing now is that with some of the tight money and the high interest rates that are happening right now and some of the economic turmoil, people aren't migrating. This is one of the lowest times that people are moving, especially in the last five years, if not the last 10. And so when people stay put, these migration markets, the biggest land markets tend to suffer a little bit. And that's what we're experiencing. That's why some of our land is moving slower.
And the ironic thing is that some of the areas that people left—New York, California, Oregon, Washington—some of these areas that people left during the 2020s, the early 2020s, their housing market at least is very low supply and very high demand. It's almost like picking your poison, right? It's always a catch 22. You could have a really hot market for a season, then you're going to go back to slow. You can have a really slow market because people leave, then you go back to hot.
Neil: And I believe the land markets are impacted the same way with migration. So you asked earlier, where are we paying attention to? We got to pay attention to migration, especially in these markets where net migration was driving the values over the past five years. Got to pay attention to that. U-Haul has a great study. They know where people are moving, obviously, pay attention to those migration trends, follow them at least quarterly, if not annually, and just kind of see what these markets are going to do.
Seth: I do wonder, and I think it's impossible to escape some speculation in answering this, but what role do you think competition plays for land flippers in how much harder it makes our lives? You know, like, and I'm sure, again, this probably varies depending on the market and the situation and the land type and all this stuff. But I don't know, if you had to make a wild guess, like, do you think prices are driven up and it's harder to get deals accepted because there's so many other land flippers now doing this? Or does it have nothing to do with it? It's just external economic factors are making people think the land is worth more. And that's why. It's because there's just some other reason why they're not willing to accept a lower price. Do you have any theories on that?
Neil: Well, yeah, I do. I think it would be foolish not to acknowledge that the people who are coming into the space are maybe not sending great offers. And what I mean by that, maybe they're offering too much. And I do truly believe that, I don't even believe it, I know it, that there's a lot more land investors today than there were five years ago. There's a lot more land investors than there were 20 years ago. You'd probably be the first to say, "Heck yes, that's true. I've seen that." And with more people going out there and doing this and the most popular lead acquisition channel being mailing potentially blind offers, with people just blasting out blind offers, I think what it gives is a false sense of liquidity to these people who own this land. And a lot of these people, I don't even think have the capital to back up their offers, right? Maybe they can find it, but they don't have it on hand.
Neil: And so a lot of the people that we're talking to feel that they are in a position of power because these owners feel they're in a position of power because they get so many mailers and so many calls. Therefore, they believe they have a hot commodity and they believe that they could sell it anytime for a huge amount of value and it inflates the market and makes it harder for everybody. I mean, how do you solve that? I mean, you can't, right? That's just competition.
But eventually, I'm a true believer that everything in land flipping eventually will look like house flipping. And so if we want to know what land flipping is going to look like in five or 10 years with all the competition, it's going to be a mirror of house flipping. And what's the thing in house flipping? It's ultra competitive, right? I mean, it's hyper competitive and people know that they can sell it very quickly. And so I think ultimately you have to, if we're talking about how do we acquire properties in a hypercompetitive environment—from what I've seen, you have to move from a passive lead acquisition method to a more active lead acquisition method, the more competitive the market is. Meaning you move from mailing, to cold calling, to texting, to more of a voice-to-voice where salesmanship matters versus just sending a number.
Seth: I do wonder; this is going back a little bit, but market research has always been a really hot topic for land investors. Just looking at states and counties and analyzing ratios like the sold for sale ratio or sell through rate and days on market and all this stuff to kind of get this idea, almost like this crystal ball, like based on these numbers, you go here and things will go well for you.
And there's probably something to that, but I don't know that it's the end all be all because so many deals are like deal-specific. And you also have to know, like, well, what properties are you going after? If you just look at a county and say, well, there's lots of transactions, so it must be good. Like, I don't think that's enough.
And based on this stuff in terms of categorizing land by these different sizes and acreages and that kind of thing, what kind of market research do you think does matter? Is it just a matter of doing this stuff after you have first defined which of these classes you want to go after? And then you can start drawing conclusions or, like, I don't know, any thoughts on just what you should be looking at and what does and doesn't matter when you're trying to decide whether to go to a new market?
Neil: I don't have a hugely sophisticated method to just be upfront with you. I do believe that there are a lot of metrics that people have done a lot more data and research on and specific markets than I have at this point. What I primarily look for is very simple. And in my opinion is the biggest driver of any land business or any targeting that we do, which is simply demand. And we could go into, like, how do we measure demand, right? But if we don't have demand for buyers, then it's going to be very hard to sell the properties quickly and for a good amount of money. And so therefore, it's just not a place that I'm super interested in. And so in my mind, demand trumps everything because if you don't have demand, then it's just not a market worth exploring to me.
Traditionally, I've only bought in markets that I can drive to. I know this market extremely well. And the way that I look at things is probably different than most people. But we've learned some pretty big lessons, especially when subdividing and going into areas that don't have demand. We tried to take a 30-acre property, we tried to do six five-acre pieces, left it on the market for nine months, sold none of them. And then ultimately, somebody came by and bought all 30 acres. And the irony of the feedback that we started receiving and what really opened our eyes is that, like, nobody wants five acres out here. What can I do with five acres? I can't hunt on five acres.
Seth: Thanks for your time today, and if you want to see the show notes for this conversation, where I'll include links to a lot of the stuff we talked about, go to retipster.com/marketupdate. Neil, thanks a lot for your time. We appreciate you being here and sharing your wisdom with us. We'll talk to everybody next time.
Neil: Thanks, Seth. And anybody listening, the best thing you could do for us is to give us some feedback on what you want to see. We don't want to put together stuff just for us; we could easily just have a conversation offline about this stuff. We want you all to get as much out of this as humanly possible in the time that we have, and we want to deliver it to you in a concise and digestible manner. Please let us know what we can talk about, what you want to hear about, and any statistics that you have would be super helpful.
Seth: And if you want to see the show notes for this conversation, where I'll include links to a lot of the stuff we talked about, I'm going to say retipster.com/marketupdate. That'll be the link. So go ahead and check that out if you're interested.
Neil, thanks a lot for your time. Appreciate you being here and sharing your wisdom with us. And we'll talk to everybody next time.
Neil: Thanks.
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