Why You Cannot Ignore Professional Photography in Real Estate Investing

Vivid images linger in mind for several days and influence the decisions made by real estate buyers. Wherever they go, the photos remain etched in their minds and continue to excite their feelings and aspirations. In meticulously taken real estate photos, the best of the property comes to light.

For that reason, good photos help real estate investors capture the attention of their target buyers and sell their homes quickly. On the contrary, property owners who cannot display the best images of their homes will have no inquiries (and no clients coming to view their property).

Photos Spice Up Your Marketing

Many real estate investors think that listing their homes on top-ranked websites or using the best Realtors in town is the best way to sell homes quickly.

This is not true.

Even websites or Realtors must work hard to excite the feelings of the target clients. They need to paint impressive and unforgettable images of a property before they can convince their clients.

That being said, the surest way of getting ahead of the competition is to hire a professional real estate photographer. A good photographer will use composition, proper lighting techniques, and an avalanche of tricks to ensure that the property is presented at its best. They will present stunning images of all sections of the property from different angles while remaining true to the real features and condition of the property.

In turn, the property’s listings will get deserved traffic and inquiries and allow the real estate investor to get the best returns on the property.

As you can see, setting aside a budget for professional photography enables the investor to use marketing funds on what will increase the profitability of real estate investments. Indeed, expert photography is no longer a luxury; it is a need to sell properties quickly.

In a nutshell: Marketing any property is usually costly and time-consuming, but developing the best photos of the property spices up the process.

Statistics Prove It

Recent studies show that the vast majority of buyers find photographs exceedingly useful and influential in their buying decisions.

For example, a 2006 survey by the American National Association of Realtors reported that over 80% of individuals who bought new homes in that year relied on online images to make their decisions. Another survey reported that online property listings with more photos were purchased much more quickly than properties listed with fewer ones. For example, one home with a single photo took an average of 70 days on the market; one with 20 photos took an average of just 32.

The same studies revealed that over 90% of buyers stated that the photos captivated their imagination and helped them make their decisions. As a result, homes with superior presentation attracted more inquiries and visitors than homes presented otherwise.

Bad photos that look dark and unclear will put off prospective buyers, while amazing photos will do the opposite. Besides, photos not only help sell the homes quickly but will also enhance the value of the homes and allow real estate investors to call for higher prices.

Why You Need the Best Photos

Real estate investors often engage in cost-benefit analyses when deciding whether to budget for certain things or not. Therefore, when planning for your real estate property marketing, you need to remember that buyers have become tech-savvy and hungry for the best information. They also want to be impressed by the information they obtain.

If you want the best chances of selling your property faster and getting the most from it—consider hiring an expert real estate photographer to help you present your property in the best possible light.

You should also remember that in most areas of the country, the competition is stiff, and the market is saturated. If you fail to create riveting images of your property, you will lose out on potential buyers as their attention is drawn to competitor listings (competitors who understand the power of professional photography) instead. Keep in mind that as an investment, your property has the potential to fetch you a substantial profit IF it's presented the right way. Creating spectacular photographs will enable you to be more competitive and successful in this area—and earn you back your targeted revenue.

Splendid photographs can help you to attract buyers with ease and sell your property quickly. You do not want to miss out on the best prices for your home either. As a real estate investor, you shouldn't overlook the merits of hiring a professional photographer to present the best image of your home for sale.

Gerald Harris owns and operates houseflippingguide.com. Save Houses provides real estate news, resources, articles, and tools needed to make educated real estate-related decisions.