Perry Marshall is a lot of things.
After starting his career as a trained electrical engineer, he transitioned into becoming a direct marketing expert, and ultimately, a massive contributor to the legacy and development of the 80/20 Principle. Perry has written several books, but probably the most well-known are 80/20 Sales and Marketing as well as Evolution 2.0: Breaking the Deadlock Between Darwin and Design.
In this conversation, we cover some fascinating concepts and life changes that can (and should) come about when you recognize how the 80/20 principle works, and how it applies to every facet of life (far more than just your business).
You can also see our original video interview here:
Links and Resources Mentioned:
- 80/20 Sales and Marketing by Perry Marshall
- Perry Marshall’s Amazon Page
- Evolution 2.0 by Perry Marshall
- Jordan Peterson
- Dan Kennedy
- Gary Vaynerchuk
- Letters from a Stoic by Lucius Seneca
- Read something written before Gutenberg. Every day.
And don’t forget, if you want to apply for the mastermind group, you can do it here: REtipster.com/mastermind
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