034 Brian Kurtz

Most real estate investors rely on direct mail in a big way.

While it’s certainly not the only way to find great real estate deals, it’s one of the most widely-used marketing mediums that delivers any kind of consistent, predictable results.

In this episode, we talk with Brian Kurtz – an offline marketing expert (among many other things) who happens to know a lot about direct mail. While most of his past clients have not been real estate investors per se, there are many parallels and “best practices” that apply to everyone in the direct mail trade.

Brian shares with us some of his thoughts, opinions, and experience on how to get results with direct mail. Even though we didn’t see eye-to-eye in every aspect of this conversation, I think you’ll walk away with some new insights that are worth thinking about nonetheless.

You can see the video of our conversation here:

Links and Resources

Thanks for Listening!

Share your thoughts:

  • Leave a note in the comments section below.
  • Share this episode on Twitter, Facebook or LinkedIn (social sharing buttons below!)

Help out the show:

Thanks again for joining me this week. Until next time!

Right-click here and “Save As” to download this episode to your computer.

Need Help In Your Land Business?

When you're getting started in a new business venture like buying and selling vacant land, there are a lot of things to learn about how to find deals, research properties and get them sold quickly for a profit.

A mentoring relationship isn't always necessary for everyone to get started. Some people have everything it takes to figure it out on their own. It's not a question of whether they'll succeed… it’s just a matter of how long it will take to get there.

This is where a good coach and mentor can be a game-changer because they can shave a significant amount of time off your learning curve, which can have an invaluable impact on your business and life - getting you to your financial goals much faster.

If you want to jump start your business and significantly shorten your learning curve, we can help with that!

For a limited time, we are accepting new coaching clients in our land education program. Submit your application here if you're interested!

Submit Your Application!

About the author

Seth Williams is a land investor and residential income property owner, with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of REtipster.com - a real estate investing blog that offers real world guidance for part-time real estate investors.

Did you find this article to be helpful?

Our goal is always to provide our readers with the most up-to-date and relevant content so that we can continue to empower others! Please share your feedback.

Join the conversation

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Neil says:

    First of all, thank you for the podcast. This week’s episode, in particular, was interesting and I think it gave a lot of listeners something to chew on and ponder before sending out their next mailers. That said (and as you pointed out it in the episode), it was pretty clear Brian was confused at times as to how direct mail is used in land flipping — and for what purpose (buying vs selling — although they can be used for both). As a result, the conversation went down a few rabbit holes that didn’t appear so relevant. Also, maybe I somehow missed it, but I was under the impression that he woudl do a step-by-step critique on Jaren’s postcard. Although it was referenced a couple times, I don’t recall their being a specific criticism. (Was this part edited out of the episode? Just curious.) But it was helpful on your part to bring somebody in from the outside to discuss a component of our business (you get a bit more thinking outside the box that way). Finally, one of the things that I find interesting about land flipping is writing the copy for the offer letter, website, and ads. I’d love to hear you interview a copywriter in the future. Thank you for all the effort you put into your website, blog, and podcast — it’s high quality, and I think Jaren has been a great addition to your podcasts.

    1. Hi Neil! Thanks for the helpful feedback and questions.

      I can tell by your questions, you’re an astute listener. 🙂 This conversation definitely went down a few rabbit holes that I hadn’t intended, and you’re correct, Brian never did do an in-depth critique of Jaren’s postcard. I actually struggled with this conversation quite a bit, and with all the confusion and misunderstandings at the beginning, I thought about scrapping a huge portion of it altogether… but by the time we got to the end, I couldn’t deny that there was some strong value that came out of it… and I’m glad you saw it too.

      Great idea to interview a copywriter, by the way. We’ll have to look for someone like that so we can dig more into the copy of our mailers (that’s kind of what we were hoping for in this one, but we never got down to the specifics). Thanks again for listening!

      1. Xing says:

        Thanks Neil and Seth for the excellent comments. I also have the same feeling after listing to the Podcast. Agree that it’d Be a great idea to do a Podcast with a copywriter who understands the land flipping business. 🙂

        1. Thanks for listening Xing! We’ll keep that topic on our list. 🙂

  2. Joe says:

    Great episode! I definitely have some things to thing about with my direct mailings. Is Jaren still going to post his postcard on this page?

    1. Thanks Joe! I’m glad you liked this one. I’m not sure where Jaren is at with this, I’ll have to check with him.

  3. Jamie says:

    I love what Neil has to say about this podcast. Couldn’t say it better myself so I’ll just say +1 to his comment.

Bonus: Get a FREE copy of the INVESTOR HACKS e-book when you subscribe!

Success requires decision
and action

The market moves fast. Stay ahead with the latest tips in low-risk, high-return real estate investing for your business.

Scroll Up

Welcome to REtipster.com

We noticed you are using an Ad Blocker

We get it, too much advertising can be annoying.

Our few advertisers help us continue bringing lots of great content to you for FREE.

Please add REtipster.com to your Ad Blocker white list, to receive full access to website functionality.

Thank you for supporting. We promise you will find ample value from our website.