Perry Marshall is a lot of things.

After starting his career as a trained electrical engineer, he transitioned into becoming a direct marketing expert, and ultimately, a massive contributor to the legacy and development of the 80/20 Principle. Perry has written several books, but probably the most well-known are 80/20 Sales and Marketing as well as Evolution 2.0: Breaking the Deadlock Between Darwin and Design.

In this conversation, we cover some fascinating concepts and life changes that can (and should) come about when you recognize how the 80/20 principle works, and how it applies to every facet of life (far more than just your business).

You can also see our original video interview here:

Links and Resources

• PerryMarshall.com
• 80/20 Sales and Marketing by Perry Marshall
• Perry Marshall's Amazon Page
• RichardKoch.net
• Evolution 2.0 by Perry Marshall
• Jordan Peterson
• Dan Kennedy
• Gary Vaynerchuk
• Letters from a Stoic by Lucius Seneca
• Read something written before Gutenberg. Every day.

Share Your Thoughts

• Leave your thoughts about this episode on the REtipster forum!
• Share this episode on Twitter, Facebook, or LinkedIn (social sharing buttons below!)

Help out the show!

• Leave an honest review on Apple Podcasts Your ratings and reviews really help (and I read each one).
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Subscribe on Stitcher

Thanks again for listening!