property photos

If you want to create helpful, informative, attractive real estate listings that sell properties fast, you’re going to need good pictures of the property you’re trying to sell.

Without a great set of property photos, you might as well not even post your listing at all – that’s my honest opinion.

Likewise, if you’re trying to buy a property without seeing it in-person, the importance of good property photos cannot be overstated.

With all the value and information that pictures can offer prospective buyers, this is an undeniably crucial part of buying or selling a property. You simply cannot afford to overlook this.

Most of the properties I buy and sell are situated in other states (or several hours away, at least). Even if they weren’t, I still wouldn’t have time to run out and inspect the property and take these pictures myself.

So what’s the best way to get this job handled?

Where to Find Help

My first step is to find a local local photographer (i.e. – any person of sound mind with a point-and-shoot camera or phone) and pay them a few bucks to swing by the property and snap some pictures for me.

As you can imagine, there are many different ways to find this kind of help.

In the past, I’ve had some success calling up a few local realtors and asking them to drive by the property and take a few pictures when they’re in the area. To my surprise, many of them have been willing to oblige (and oftentimes, they’ve done it for free), probably because they were hoping I would eventually come to them if I couldn’t sell the property on my own.

RELATED: How to Find a Great Real Estate Agent You Can Trust

There are other paid services like WeGoLook (inexpensive, lower quality) and Pretty Instant (more expensive, mid-range quality) that can make sense when the property has easy access and is easy-to-identify from the road, but even then – some situations may require a bit more creativity to get the job done.

That’s where Craigslist comes in.

Craigslist gets a TON of traffic, and you can usually find halfway decent help at a pretty cheap price. Even though I’ve found varying levels of quality and reliability when posting one-off gigs like this, I can’t think of a time when I’ve posted a ‘help wanted’ ad in my local market and NOT found a few interested candidates.

Typically, I’ll post my ads in the Gigs > Creative section of Craigslist, in the market where my property is located in (or situated closest to).

What Should Your Ad Say?

When I post these kinds of one-time gigs on Craigslist, I usually make up the description on-the-spot.

There isn’t any single, perfect recipe for writing these kinds of ads. However, it is important for your ad to be clear enough and to set proper expectations, so prospective candidates understand two key things:

  • What you need.
  • How much they’re going to get paid.

It also helps to have a headline and description that’s interesting enough to click on and apply for.

RELATED: How to Write Real Estate Ads That Sell Properties Fast

If you need an example, this is what I might say when I’m looking for a photographer for one of my vacant land properties:

Visit My Property. Send Me Pictures. I’LL PAY YOU CASH.

I need a local photographer who can visit my property in <<city/county/township name>> and take several point-and-shoot pictures. When finished, I’ll need these pictures sent to me digitally. I can receive the images via email, dropbox, google drive or text message.


    • These pictures should be taken on a SUNNY DAY.
    • All pictures should be taken in Landscape/Horizontal (not Portrait/Vertical) format.
    • The photographer will need to get out of the car and walk onto the property to take these photos (don’t just take them from the road or car window).

We will need 2-3 pictures taken from all four corners of the property (facing in), 2-3 pictures from all four sides of the property (facing in) and 10-12 pictures standing in the center of the parcel (facing out) in all directions.

These pictures can be taken with any phone (iPhone or Android) or point-and-shoot camera. Our goal is to get several quality shots that highlight the best attributes and showcase the property’s beauty. These pictures will be used to sell the property, so we need them to look great!

If interested, send me a message and I will provide the property’s exact coordinates, along with a parcel map of the property – so when you arrive on-site, you’ll know where to stand and take the pictures.

I will need the pictures no later than <<INSERT DEADLINE>> and I can send the payment for this job ($___ USD) via PayPal immediately after receiving acceptable pictures.

What Should You Expect to Pay?

When I’m hiring a random local person to get pictures for me (no fancy cameras or experience necessary), my starting price is $50. However, if the property is extremely remote and requires more drive time for the photographer, I’m usually willing to bump up my price to $100 if they request it… maybe even to $150 if the property is really far away and I only get one interested candidate.

RELATED: How to Get FREE Pictures of Any Property (Without Leaving Home)

With that being said – there are times when I’m selling higher-end properties that are worth a significantly higher price ($40,000 and up). In these cases, I’m happy to pay a higher price for higher quality pictures – especially if I know the photographer is a pro (not just a random bystander with a camera phone).

Last year, I paid a photographer (whom I found on Craigslist) $1,000 for one job.

Compared to $50, that may sound a bit excessive… but hear me out.

They were getting 100+ shots of four different properties I was trying to sell – all of which were situated the same subdivision – and each picture was going to make my properties look incredible.

With most pictures taken on a basic mobile phone, you’ll get B grade quality (at best) and they’ll come out looking like this:

As you can see, it provides enough information to help a buyer understand what they’re getting (sort of), but it doesn’t really make a property look beautiful.

On the other hand, when you find a professional photographer, with a great camera, an good eye for the best angles and all the lenses to do the job right, you’ll get some next-level results. I’m talking about the kind of pictures that do more than just providing basic information. They’ll emphasize the property’s best characteristics and do most of the selling for you.

Photo by Rodion Kutsaev on Unsplash

Photo by Hilthart Pedersen on Unsplash

Photo by Micah Hallahan on Unsplash

Even if a property isn’t inherently gorgeous, a skilled photographer can still make most scenes look a lot better than an amateur with a camera phone will be able to.

And think about it – if you’re able to sell a property faster, and maybe even for more money, don’t you think it’s worth it?

Even though most Craigslist photographers will be happy to work on the cheap – don’t forget that there are some situations where a higher investment in this area is easy to justify.

Tricks of the Trade

It’s prudent to remember, on a marketplace like Craigslist – even though most people will be reasonably honest, competent and trustworthy, not everyone fits this profile.

One great suggestion I saw was from Linda Hastings in the REtipster Club Forum:

To verify they are taking pictures of the correct property (and that they aren’t scamming you), tell them to turn on location services on their phone and take a picture or screenshot of the map on their phone showing them at one of the GPS coordinates you give them. Or some phones/cameras have the ability to geo-tag each photo with GPS coordinates.

Not everyone will know where/how to turn on location services setting on their phones, but if they manage to do this (or if it’s already on by default), it will provide some validation that they’re doing the right thing at the right location.

I’ve also found that it’s worth reiterating the fact that you want pictures taken horizontally (in landscape format) rather than vertically (in portrait format). Why? Because when you’re taking landscape pictures, buyers will generally want to see the slope of the land and what’s on it, rather than having the sky fill up half the frame of the image.

It’s always preferable to get these pictures when the weather is good and the sun is shining. However, in some parts of the country, during certain seasons of the year, this will be very difficult to achieve and plan for – so while this is always worth requesting, I wouldn’t consider it a deal-breaker either way.

And lastly, just like with any kind of contracted job, don’t pay for the service until you have the final product in your hands.

Have you ever used Craigslist to get property photos? What was your experience like? Let us know in the comments below!

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About the author

Seth Williams is a land investor and residential income property owner, with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of - a real estate investing blog that offers real world guidance for part-time real estate investors.

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  1. Neil says:

    If you really want your parcel to stand out in an area with a lot of listings, use a drone photographer. This is especially true if your property is valued over $10K, you plan to list it on the MLS, and you want to highlight geographical features around it such as mountains and lakes. I generally pay $150 to $200 in Colorado to get aerial stills, aerial video footage, and ground shots. I also ask the photographer to provide me with notes on the area, including road conditions and neighboring parcel details (condition of property and noise). You can find a drone photographer on Overall, drone photos have a tendency to make a property appear higher-end and will draw attention to prospective buyers on Zillow, etc. (And what’s truly amazing is how many Realtor-based listings contain horrible, fuzzy photos in portrait format that make the property look blah.)

    1. Those are great points Neil! I didn’t even think about the drone thing when I put this together, but I totally agree. Especially with vacant land, drone pictures can go a long way.

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