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outsourcing wordcloud

If you're running a one-person business, you'll be happy to know it's fairly easy to find affordable help, regardless of what jobs you need help with.

If you look in the right places, ask the right questions, and know exactly who you're looking for, experts are available can help with almost any task you can imagine.

You can enlist their help RIGHT NOW; they're just a few clicks away!

What Should You Outsource?

When I think about the size of my business and the volume of deals I do, there are a lot of tasks that don't justify a full-time hire. There isn't enough work to keep them busy.

At the same time, these jobs still need to be done, and I don't want to be the one doing them!

For example:

  • Website Customizations
  • Creative Logo Design
  • Website Submission Forms
  • List Sorting and Scrubbing
  • Video Ads for Property Listings
  • Posting and Renewing Ads
  • Screening Emails
  • Search Engine Optimization (SEO)
  • Legal Writing

Every business owner has things like this they have to outsource. If you're curious about where I find this kind of help, I'll explain some solutions below!

Where to Look for Help

There are A LOT of ways to outsource these jobs to outside contractors and companies on a per-job basis (without hiring employees or making any long-term commitments).

What I like to do is work with a couple of different “freelance outlets.” These online platforms offer access to some MASSIVE networks of freelancers worldwide. Because the bulk of these works is not based in the U.S., hiring legitimate experts and specialists for all kinds of tasks is surprisingly inexpensive.

The two websites I use are called Fiverr and Upwork. Let's review what each one has to offer…


fiverr logoI've been using Fiverr for a couple of years now, and while it's not always the perfect fit for every job, I've found some pretty good help there, usually at a shockingly low price.

Something most people appreciate about Fiverr is that it's CHEAP (probably the least expensive place on the internet to find legitimate help). With every job starting at no more than five bucks, it's pretty hard to go wrong here.

Here's how it works…

Some of my fellow entrepreneurs refer to Fiverr as “the Walmart of freelance marketplaces.” Based on my experience with it, I would agree.

Fiverr's primary selling point is that it is inexpensive (even cheaper than most overseas freelancers already are). This can be great in many situations, but there are some scenarios where you don't necessarily want to prioritize cheap at the expense of quality.

The funny thing about Fiverr is, while some of the freelancers on this site don't always provide a “Top Shelf” product or service, there are some on this site who do an INCREDIBLE job – worth far more than the price you'll pay (as I explain in the video above).

While I've had the occasional “dud” experience with Fiverr (contractors who basically couldn't do what I needed), over time, I've found that there are A LOT of hidden gems in this marketplace, and the only way to find them is to start hiring people there. Once you find a contractor who proves to be a competent, capable service provider for your business, you can keep returning to them repeatedly as needed. How great is that?!

RELATED: 8 Ways Fiverr Can Help Your Business Thrive

If you're looking for Fiverr's best freelancers, you can also try Fiverr PRO Services. This is the best way to access all the verified sellers with a super-great record and cut through all lower-end freelancers who haven't yet proven themselves to the marketplace.


upwork logoIn all the years I've been hiring freelancers on Upwork for the various projects I've needed help with, I've rarely been disappointed by the help I've found here.

Part of it is because their system allows you to post your job and look carefully at DOZENS of freelancers before hiring one. Before you decide who to hire for the work you need to get done, the system makes it extremely easy for you to be confident about who you're working with, and in most cases, you won't have to release one cent of your funds until the job is completed to your satisfaction.

Here's how it works…

Some amazing talent is available here. If you're not using this site for some of the tasks you're stuck on (or shouldn't be doing), I'd strongly encourage you to check it out.

When to Look for Help

When you're trying to live the entrepreneurial life with balance – it's important to know when it's worth your while to handle projects and when it makes more sense to hire someone else.

I'll be the first to admit it's not always an easy decision (especially when you don't have much money to work with). It also depends on how frequently the job (i.e., whatever you're stuck on) needs to be done AND how much precision and attention to detail are needed (and whether you trust someone else to handle this task).

If you could do this quickly on your own, you might want to figure out the solution yourself. However, if the job will take you hours to complete and you only need to do it once in a blue moon (or once EVER), and the cost of hiring a pro isn't a huge barrier… then it probably makes more sense to outsource the heck out of the jobThat's what I do, and it saves me untold amounts of time and ultimately helps me make more money.

Side Benefits of Hiring Freelancers

road signs outsource vs hire

A friend of mine runs a “content creation” business – and he let me in on a little secret about how his business works.

He employs about 40 people, and 100% of his employees are not technically “employees”. He works with dozens of freelancers, most of which he found on Upwork. He hires a freelancer for a one-time job (with no long-term commitment), and when he likes the work he sees, he repeatedly goes back to these same freelancers.

He isn't obligated to continue business with them; they can cut ties anytime. Still, as long as both parties are happy – they continue doing business together (using Upwork's platform to handle all the payments, rather than messing around with W-2 forms each year).

To me, this was a big revelation. I was always hesitant to bring on employees or virtual assistants in my business because I didn't want to have that “guaranteed expense” each month (especially for tasks that aren't necessarily needed regularly). When I realized I could find the help I needed, a BIG lightbulb went off when I needed it on a place like Fiverr or Upwork.

The beautiful thing about these marketplaces is that they're both MASSIVE. In my experience, Upwork is generally more expensive (and I think they also have a better working platform and pool of talent), but BOTH of these sites offer access to help that is FAR less expensive than hiring someone in the U.S.

About the author

Seth Williams is the Founder of - an online community that offers real-world guidance for real estate investors.

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