004 CEO business

In this episode, I’ll talk with you about some ideas and high-level concepts centered around how to be the CEO of your own business.

  • What activities matter?
  • What metrics should you pay attention to?
  • How do you know if your business is actually succeeding?

The funny thing is, many of the day-to-day activities we do in our businesses are NOT what ultimately get us closer to the finish line – which begs the question, why do we do these things??

If we don’t have a clear idea of where we’re going and how we’re going to get there, we’ll up wasting A LOT of time and fail to make any real progress.

If you’re looking for the formula for exponentially growing your revenue, it all boils down to this:

R x C x P = RP


  • R = Reach
  • C = Conversion Rate
  • P = Price

It looks like this…

Reach x Conversion Rate x Price = Revenue Potential

If you focus on doubling any ONE of variables above (reach, conversions, price), you can double your sales.

Better yet, if you double them all, you will 8X your business.

Heck, while we’re at it, let’s triple them all at 27X your business!

Can you double or triple them all? Probably not.

Can you double or triple one of them? Maybe even two of them?


It’s just a question of which lever you’re most willing and able in pulling in order to grow your business.

  • Increase the size of the audience you reach with your marketing efforts.
  • Increase the conversion rate of your marketing material.
  • Increase the price of the properties you’re selling.

Check out The Fizzle Show – Episode 212: CEO-ing Your Business (the original inspiration for this episode).

Don’t forget – Seth is giving away 3 FREE consulting sessions! All you need to do is subscribe/rate/review the REtipster Podcast.

Want to sign up for the contest? You can find more details and instructions here.

Thanks for Listening!

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Thanks again for joining me this week. Until next time!

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The Best Real Estate Investing Strategy I’ve Found

I'll be completely honest with you. The most powerful strategy I've used to build my real estate investing career is probably NOT what you might guess.

Land investing (that's right, buying and selling vacant land) is a massive opportunity that most investors aren't paying attention to. For the few land investors who know how to pursue this business with the right acquisition strategy, it's an extremely lucrative and low-risk way to build serious wealth from real estate.

If you want to get the inside scoop on how to start and run your own land investing business, come and check out the REtipster Club – where I've put together a full 12-module course with dozens of videos, bonuses, downloads, group coaching sessions and a members-only forum (where we spend time answering questions every week). There is no better place to learn this business from the inside out!

About the author

Seth Williams is a land investor with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of REtipster.com - a real estate investing blog that offers real-world guidance for part-time real estate investors.

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  1. Jerryll says:

    Starting a business is challenging. It all starts with you being the one guy team. Being a CEO then is no big deal. The more people you hire, th challenging it gets. Really good stuff man.

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