004: How to Be the CEO of Your Own Business

004 CEO business

In this episode, I'll talk with you about some ideas and high-level concepts centered around how to be the CEO of your own business.

  • What activities matter?
  • What metrics should you pay attention to?
  • How do you know if your business is actually succeeding?

The funny thing is, many of the day-to-day activities we do in our businesses are NOT what ultimately get us closer to the finish line – which begs the question, why do we do these things??

If we don't have a clear idea of where we're going and how we're going to get there, we'll up wasting A LOT of time and fail to make any real progress.

If you're looking for the formula for exponentially growing your revenue, it all boils down to this:

R x C x P = RP


  • R = Reach
  • C = Converstion Rate
  • P = Price

It looks like this…

Reach x Conversion Rate x Price = Revenue Potential

If you focus on doubling any ONE of variables above (reach, conversions, price), you can double your sales.

Better yet, if you double them all, you will 8X your business.

Heck, while we're at it, let's triple them all at 27X your business!

Can your double or triple them all? Probably not.

Can you double or triple one of them? Maybe even two of them?


It's just a question of which lever you're most willing and able in pulling in order to grow your business.

  • Increase the size of the audience you reach with your marketing efforts.
  • Increase the conversion rate of your marketing material.
  • Increase the price of the properties you're selling.

Check out The Fizzle Show – Episode 212: CEO-ing Your Business (the original inspiration for this episode).

Don't forget – Seth is giving away 3 FREE consulting sessions! All you need to do is subscribe/rate/review the REtipster Podcast.

Want to sign up for the contest? You can find more details and instructions here.

Thanks for Listening!

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Thanks again for joining me this week. Until next time!

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Free Webinar With Seth and Jaren

You are invited to an exclusive webinar with Seth Williams and Jaren Barnes on Wednesday, October 24 at 8:00pm EDT (5:00 PDT).

Jaren will be hosting a live presentation addressing some of the most critical elements involved with finding deals and motivated sellers in the land business.

In this live webinar, you’ll get the scoop on how to choose the right market, how motivated sellers think, where to find them and what to say ( including some of the best tips, tricks, stories and lessons you’ll need to know as you start pursuing cheap land deals on your own). You won’t want to miss it!

Space is limited, so register now to hold your spot!


About the author

Seth Williams is a land investor and residential income property owner, with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of REtipster.com - a real estate investing blog that offers real world guidance for part-time real estate investors.

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