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A “squeeze page” (also known as a landing page or an opt-in page) is a single web page designed to capture information from visitors (usually a name, email address, and occasionally, a phone number).
This type of single-page website is to squeeze a person's email address and/or phone number in return for something of value.
We've all stumbled across this type of website before. They're generally seen as an annoying, spammy gimmick of the internet (because most of them are poorly designed). However, a well-designed squeeze page (one that looks good and provides some compelling reasons to sign up) can be extremely effective at building a buyers list for a real estate business.
Many investors (myself included) use this type of website to build a list of like-minded investors who have expressed interest in hearing about the upcoming property listings being brought to the market.
This kind of list can also be used to let people know about other products or services that may interest them if done sparingly and in a way that is relevant to the audience that signed up for the list.
Why is a Buyers List Important?
A buyers list is a great way for you to take control of your sales process.
When most people list their property for sale, their control is very limited. All they can do is post it on as many sites as possible and hope and pray that the right buyer will stumble across their listing. This approach can certainly work in time, but if the property isn't the best of the best deals on the market (a highly desirable property at a price that is far below market value), it can also take a lot of time and patience for properties to sell this way.
The beauty of a cash buyers list is that you can blast your property listings out to hundreds of people and make them see what you have to offer (rather than waiting for them to notice you). If you've ever been stuck with a property on the market that just won't sell (one of the most helpless feelings in the world), you can probably imagine how important and powerful a good buyers list can be.
Instead of posting, re-posting, and re-re-posting your listings all over the internet and waiting for people to contact you… what if you could take control of the situation and sell your properties with one email?
Building an audience of hungry buyers can have a HUGE effect on how quickly your properties sell! Now, let's talk about how to start building one for yourself.
How To Create A Squeeze Page
The first step is to create a very simple website where visitors can see who you are, review some compelling information and why they should be on your list, and then add themselves to your list if you choose.
Once this website is set up, it will require almost no ongoing maintenance, and luckily, there are a few services out there that can make this process VERY easy for busy people like you and me.
There are many different ways to set up a single-page website like this, but I use AI Studio inside Stride CRM.
If you’re a Stride user, it's pretty straightforward, but even if you’re using another “vibe coding” platform like Lovable (for example), many of the same principles will apply.
This process isn’t complicated, and you can get a landing page set up in a matter of minutes.
Stride CRM's AI Studio isn't the only way to create a landing page like this. There are many other ways to create a single-page website solely to collect phone numbers and email addresses.
That being said, if you're a land investor like me, it's the most plug-and-play option and the best way to kill a few birds with one stone by using it to create not only a squeeze page but also a buying website and a selling website.
If you're using Stride, you don't need to know anything about building websites. The whole premise behind ‘vibe coding' is that you can simply tell it what you want to do (just like you would tell a human developer) and it will build it out for you in seconds.
If it builds anything you don't like, just tell it what to change, and it will make those changes in seconds!
Note: If you don't want or need an entire CRM system just to build a single website, another way to get this job done is with a website-only alternative like Lovable, which works almost exactly like AI Studio inside Stride.
Most of us specialize in real estate investing, NOT building websites. Why should you become an expert in another field just to get a simple website up and running?
With today's vibe coding software, you can create websites for both the buying AND selling arms of your business (which can also serve as a tool for collecting email addresses and phone numbers for your buyers list). Each one comes with a TON of value-added resources:
If you're looking for the right solution for setting up your websites, these are some great resources to have at your disposal.
Do You Need A Squeeze Page?
Let's be honest about this: do you NEED a squeeze page for your real estate business?
No. You don’t absolutely need it.
A website like this won't solve all your problems. However, if you want to build a solid list of buyers (one that will make it much faster and easier to sell properties, saving you months of lost time, money, and energy along the way), a well-designed squeeze page can be a very effective way to do it.
You can certainly live without a squeeze page, but it's not so much a question of,
“Can I live without it?”
as much as it's a question of,
“How much is it costing me to NOT build a buyers list right now?”
This is an extremely helpful tool to have at your disposal, and at the end of the day, it’s a huge time-saver and a money-maker.
BONUS: Seth's Traffic Toolkit
Since I'm a co-founder of Stride CRM and an affiliate of Lovable, I wanted to give you something extra special if you decide to use either of these services.
I took some time to write a detailed report explaining how I've managed to generate a lot of quality traffic for my various websites (several thousand unique visitors per month and growing). I want to show you how to generate the same traffic for your website.
If you sign up through any of the links above, simply forward your receipt to me at [email protected], and within 24 hours, I'll email you back with a link you can use to download a copy of this guide.
I could easily sell this report right here at the bottom of this post, but instead, I want to make it available as a special “thank you” to those helping us keep this site afloat.
Related Reading
All kinds of websites can serve your business in many different capacities. If you need detailed instructions on building a different type of site, you can check out these other dedicated video tutorials on REtipster…
- How to Create a Real Estate Website
- How to Design a Selling Website
- How to Design a Buying Website
- How to Build a Real Estate Blog
