Real Estate Website WordPress Tutorial

We’re into real estate investing. We’re also into keeping it real.

Our goal is to feature products and services we think you’ll find useful. Some of the links in this article may help to financially support this website, but the real-world guidance is all REtipster.

Over the past couple of decades, the internet has become a massively important source of information for real estate professionals.

This is where most of us do the bulk of our business. Whether it’s finding deals, doing property research, getting properties sold, networking with other investors, finding service providers, educating ourselves, and a lot more.

Considering everything the internet has done for the business world, there is absolutely no reason a serious real estate professional shouldn’t have at least ONE solid website representing their company.

Creating A Website Is Simple!

Luckily, building your own website isn’t NEARLY as complicated as it used to be… but even though it’s simple, it’s still not the most naturally intuitive thing for the average person to do.

When I started building the various websites I use in my business, what I always needed (and never had) was for someone to provide an idiot-proof, step-by-step guide on how to do it. So my goal with this blog post is to provide the best set of instructions I can.

In Step 1, I’m going to show you in less than 5 minutes, how to create your website with a company called Bluehost. Together, we’ll walk through the following steps:

  1. Registering Your Domain
  2. Setting Up Your Hosting Plan
  3. Installing WordPress

If all of this sounds foreign – don’t worry. Just follow the directions in this video:

A well-built website could easily be the most powerful asset at work in your business, regardless of what your real estate business does.

This is a tool that can bring A LOT of benefits to the table, by helping you do things like…

  • Build Your Credibility
  • Position You As An Expert
  • Represent Your Company Image
  • Advertise Your Listings
  • Advertise Your Services
  • Generate Leads Around The Clock
  • Reach A Global Audience
  • Offer Your Business Info To The Public 24/7
  • Automate Your Communication
  • Make You Instantly Accessible To Prospects & Customers

Any single one of these things can have an enormous impact on your business… and the real kicker is – it’s not expensive to do this. You can literally have any of these things TODAY for less than a couple hundred bucks.

Getting Past Mental Barriers

I understand the hesitancy that many people have about building their own website.

You and I are real estate people – right? We’re good at finding deals, negotiating with people, crunching the numbers and managing relationships. We’re NOT a bunch of geeky computer nerds who sit around and write code all day.

When I first got into real estate investing, creating a website was out of the question for me. I didn’t know the first thing about how to build, edit or design a webpage that would actually be useful… and when you have no idea what you’re doing, it’s pretty easy to ignore or downplay the importance of the issue at hand.

After a long period of procrastination, I eventually hired a developer to build my first website. The end product ended up costing me $1,500. It looked good (which was actually a great deal at the time), but it wasn’t the most functional website. It made me look credible (which certainly counted for something), but what I REALLY needed was a website that would give people the exact information they were looking for, as quickly as possible.

If I had known THEN what I’m showing you NOW – I could have saved myself thousands (which I desperately needed at the time).

Taking The Next Steps

Step 2 of this process will vary depending on what kind of website you’re trying to create. In the links below, I’ll show you a few different ways you can proceed by building any of the following:

Each of these are websites are designed with a very specific purpose in mind and all of them can be very powerful when used correctly.

Do You Need A Real Estate Website?

I’ll be honest with you.

No – you don’t absolutely need it.

A website won’t solve all your problems BUT, if you want to automate your business, build credibility, provide information to your customers around the clock and make more money in the long run, a great real estate website is an awesome way to help you do it. I’m not sure why any serious real estate professional wouldn’t have a website at work in their business, especially considering how simple and inexpensive they are to set up.

That being said – I have encountered several people who have never gone through the motions of creating their own website. They have certainly survived, but I do think it has made life significantly more difficult than it needed to be.

It’s not so much a question of “Can I live without it?” and more a question of, “What am I missing out on without it?“

Trust me – a good real estate website is an extremely helpful tool to have at your disposal. That’s why I’m promoting these resources here on the blog because I know how powerful a good online representation can be for your business (all of my websites have been HUGELY helpful for my buying and selling efforts).

BONUS: Real Estate SEO Guide

Since I’m a referral partner for Bluehost (i.e. – I make a few bucks if/when you set up your website through my affiliate links above), I wanted to give you a little extra bonus if you decide to use this service.

I spent a good chunk of time laying out the basic details on how I’ve been able to generate a lot of quality traffic for my various websites (i.e. – this blog alone gets hundreds of thousands of visitors each month if that’s any indication). If you’re interested, I’d like to show you exactly how to generate this same kind of traffic for your websites too.

If you make a purchase through the affiliate link above, simply forward your receipt to me at and within 24 hours, I’ll send you an email that you can use to download a copy of this guide.

There is no extra charge for this report – I just wanted to make it available as my special “THANK YOU” to those of you who are helping me keep the REtipster Blog afloat.

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About the author

Seth Williams is a land investor with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of - a real estate investing blog that offers real-world guidance for part-time real estate investors.

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  1. Nick Billions says:

    Well-informed post on real estate website building. Definitely a must-have to be progressive in building your business with the potential exposure it can encounter from a few clicks on a website!

    1. Seth Williams says:

      Thanks Nick!

  2. ED M in Florida says:

    I’m always learning …thanks!

    1. Seth Williams says:

      Glad I could help!

  3. Aaron says:

    This is great info Seth, glad you’re putting it out there! WordPress is a great platform for sure. It’s amazing how much time and money people waste when they’re first starting off building sites. Have you checked out InvestorCarrot? Let me know if you’d like a free site on there – we are looking for folks like you who are genuinely interested in sharing powerful tips, and we’re gathering data from hundreds of real estate sites around the country on what kinds of squeeze pages and designs convert the best. We’d love to team up!

    1. Seth Williams says:

      Thanks for the comment Aaron, I’ve not heard of InvestorCarrot. I’ll check it out!

  4. Jeff says:

    The timely and pertinent information you provide to real estate investors is a value beyond belief! Thanks for leaving trail markers for us lost in the woods.

    1. Seth Williams says:

      Haha, no problem Jeff – I’m glad I could be of service to you!

  5. Era says:

    Thank you Seth! I think my real estate website is yet to be designed more perfectly. I will surely make my webmaster read this post of yours. Great job mate!

    1. Seth Williams says:

      Awesome, thanks for stopping by and letting me know Era!

  6. Lety says:

    Hello, I already have a domain name, which I also paid for 36mo. But I would like my new domain name to be hosted by BlueHost. But pricing still shows the same, when I already have a domain.
    The hosting is usually less per year, not like the domain. Could you please correct me on that.
    But I also want to create my new website with you. Please let me know about the pricing before I pay for it. Please

    1. Seth Williams says:

      Hi Lety – when you sign up for hosting with Bluehost, they will give you a free domain name as part of the deal (if you want it). There is no cost savings if you don’t want the new domain name – so I’d suggest picking out another good name and taking it with the deal!

  7. Stephen Sinner says:

    Hi Seth,
    It sure is awesome of you to want to help people get a website, up and running. A effective website at that. To be able to capture peoples Name and Email is the holy grail of generating a buyers’ list, e.g. I’ve seen other people try to show people how to create a website with Word Press, and the videos they put together went as long as 20 minutes. whew!
    I am interested in creating a website just for Asset Managers of banks who need to see a website showing, explaining i am a note broker/facilitator and let them know how i can bring my buyers to them so they can sell their distressed assets they have on their books, and need to get them off their books. I’d like to do a site to gather bird dogs who can learn how to reach out to these Asset Managers, and then i’ll qualify the people and the deal before sending over to my bulk asset buyers. I like this site you’ve shared because i can get creative with it.
    Look forward to learning more about what you have to teach !!
    – Stephen

    1. Seth Williams says:

      Thanks so much for letting me know Stephen, I’m glad this was able to help you out! Let me know if there’s anything else I can do to help you along the way.

  8. Trevor says:

    Tried to use blue host and they tried to charge me 36 months up front. Did not know that was going to happen.

    1. Seth Williams says:

      Hi Trevor, the price will rise and fall based on how long of an upfront commitment you make for the hosting (it’s a pretty typical pricing structure that most entry-level hosting companies use). Sorry for any confusion on that.

  9. DARWIN says:

    I have created a website in the past using WordPress that was free as long as wordpress was included in the domain name. Apart from the obvious impression that you are an econo-business (using a website that is compliments of WordPress), is there any functionality differences between the websites that are hosted by BlueHost versus the websites hosted by WordPress (either the free domain websites or the ones where you pay about $17 for the domain without the WordPress name included in it). It seems like free hosting might be better unless there is a functionality difference with BlueHost. (In the beginning 12 x$6.95 =$83.40/year might not be necessary, unless you know of a value or functionality difference.)

    P.S. I’m not begrudging you the tiny amount of affiliate income you may receive from recommending BlueHost, just wondering if there’s any difference from just creating a website from WordPress directly.

    1. Seth Williams says:

      Hi Darwin. Honestly – I’ve never had a website that was hosted by WordPress, so I can’t say for sure. However, I do know that if you’re going to run a solid business and take this whole website thing seriously, it’s definitely a good idea to have a website that you own completely, without the dependence on any third parties to handle your speed and the availability of your site.

      If you’re just fiddling around and the website isn’t a big deal to you, then sure – it’s probably fine to go with a free option. If you’re going to take it seriously and you want to be ready to move things to the next level, then I wouldn’t hesitate to pay a few bucks for an independent hosting solution like Bluehost.

      There’s no right or wrong answer to your question, it just depends on what you’re trying to do with your business.

  10. Ethan Anderson says:

    Hi Seth,

    Always good to read a post about using WordPress — what a good platform! I just thought I’d chime in by saying that it’s important to choose a quality theme for WordPress and I’m glad to see you recommend StudioPress. I can’t speak highly enough of the quality of StudioPress themes. I build websites all day, every day and choosing a less expensive theme from other providers has, more often than not, been a mistake.

    I started a small web design agency that helps folks get online and stay online affordably. We find that many, many people start out managing their own sites, and then decide that they’re ready for someone else to handle the nitty gritty of web hosting, etc. If any of your readers find themselves in that boat at some point, we would love to chat with them.

    1. Seth Williams says:

      Thanks for sharing Ethan! I agree – a good theme is definitely worth the extra investment. It can go a long way in making a website more functional and in making it look like a serious business.

  11. chad says:

    Hi seth. please can you make more video explain for us step by step how to build real estate website ( wordpress, theme, widgets, search engine, listing , ect ) from scratch because you’re both video was very fast we need more time from you. you are the BEST one I found in YouTube . Many Thanks ?

    1. Seth Williams says:

      Thanks Chad – I really appreciate your feedback! These videos do take quite a bit of time to put together, but I’ll see if I can do a more detailed overview early in 2015. Thanks for the suggestion!

  12. david says:


    What application do you use to manage your email addresses for your various accounts?

    Just curious…

    1. Seth Williams says:

      Hi David. Not saying this is the best method per se, but I just have a giant excel spreadsheet where I store all of this data.

      I also use a few different gmail accounts to manage the email communication for the various arms of my business, and this has worked pretty well for me too.

  13. Erin Morgan says:

    how I can get to buy land for $100

  14. Dan Hendo says:

    A great post that’s not only informative but also educational. This will definitely simplify the entire process for any realtors looking to create an online presence which is a crucial part of keeping existing customers as well as attracting new ones.

    1. Seth Williams says:

      Thanks Dan! I appreciate that – and I’m glad you found the post informative. 🙂

  15. Wood says:

    Seth. Great info. What is the URL you use to buy your land on? I have some land I’d like to send to you.

    1. Seth Williams says:

      Thanks for reaching out! I’ll send you an email shortly…

  16. Omniyat says:

    It must be my extreme good luck to have got a chance to see such a beautiful Post.

    1. Seth Williams says:

      Glad you enjoyed it!

  17. Roman says:

    Good info for beginners and founders.
    but WP is a difficult platform for first real estate website, it only my opinion, we use for validating our idea and for our website
    Did you hear about this services before?

    1. I haven’t heard of either of those, but I can check them out.

      I would agree, while WordPress is easier than some platforms, it’s definitely NOT the easiest one out there. I think the benefit is that it allows you to truly own your website (so it doesn’t disappear the minute you unsubscribe from an expensive monthly service) and there’s plenty of room to customize the site however you want… but yeah, if “easy” is your primary concern, there are probably better options out there.

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