Over the past couple of decades, the internet has become a massively important source of information for real estate professionals.
This is where most of us do the bulk of our business. Whether it's finding deals, doing property research, getting properties sold, networking with other investors, finding service providers, educating ourselves, and a lot more.
Considering everything the internet has done for the business world, there is absolutely no reason a serious real estate professional shouldn't have at least ONE solid website representing their company.
Note: Some of the links in this blog post are affiliate links and at no additional cost to you, I will earn a commission if you purchase one or more of these resources. I recommend these resources because they are helpful and useful, not because of the small commissions I will make if you decide to buy something. Please do not spend your money on these things unless you feel they will help you achieve your goals.
Creating A Website Is Simple!
Luckily, building your own website isn't NEARLY as complicated as it used to be… but even though it's simple, it's still not the most naturally intuitive thing for the average person to do.
When I started building the various websites I use in my business, what I always needed (and never had) was for someone to provide an idiot-proof, step-by-step guide on how to do it. So my goal with this blog post is to provide the best set of instructions I can.
In Step 1, I'm going to show you in less than 5 minutes, how to create your website with a company called Bluehost. Together, we'll walk through the following steps:
- Registering Your Domain
- Setting Up Your Hosting Plan
- Installing WordPress
If all of this sounds foreign – don't worry. Just follow the directions in this video:
This is a tool that can bring A LOT of benefits to the table, by helping you do things like…
- Build Your Credibility
- Position You As An Expert
- Represent Your Company Image
- Advertise Your Listings
- Advertise Your Services
- Generate Leads Around The Clock
- Reach A Global Audience
- Offer Your Business Info To The Public 24/7
- Automate Your Communication
- Make You Instantly Accessible To Prospects & Customers
Any single one of these things can have an enormous impact on your business… and the real kicker is – it's not expensive to do this. You can literally have any of these things TODAY for less than a couple hundred bucks.
Getting Past Mental Barriers
I understand the hesitancy that many people have about building their own website.
You and I are real estate people – right? We're good at finding deals, negotiating with people, crunching the numbers and managing relationships. We're NOT a bunch of geeky computer nerds who sit around and write code all day.
When I first got into real estate investing, creating a website was out of the question for me. I didn't know the first thing about how to build, edit or design a webpage that would actually be useful… and when you have no idea what you're doing, it's pretty easy to ignore or downplay the importance of the issue at hand.
After a long period of procrastination, I eventually hired a developer to build my first website. The end product ended up costing me $1,500. It looked good (which was actually a great deal at the time), but it wasn't the most functional website. It made me look credible (which certainly counted for something), but what I REALLY needed was a website that would give people the exact information they were looking for, as quickly as possible.
If I had known THEN what I'm showing you NOW – I could have saved myself thousands (which I desperately needed at the time).
Taking The Next Steps
Step 2 of this process will vary depending on what kind of website you're trying to create. In the links below, I'll show you a few different ways you can proceed by building any of the following:
Each of these are websites are designed with a very specific purpose in mind and all of them can be very powerful when used correctly.
Do You Need A Real Estate Website?
I'll be honest with you.
No – you don’t absolutely need it.
A website won't solve all your problems BUT, if you want to automate your business, build credibility, provide information to your customers around the clock and make more money in the long run, a great real estate website is an awesome way to help you do it. I'm not sure why any serious real estate professional wouldn't have a website at work in their business, especially considering how simple and inexpensive they are to set up.
That being said – I have encountered several people who have never gone through the motions of creating their own website. They have certainly survived, but I do think it has made life significantly more difficult than it needed to be.
It’s not so much a question of “Can I live without it?” and more a question of, “What am I missing out on without it?“
Trust me – a good real estate website is an extremely helpful tool to have at your disposal. That’s why I'm promoting these resources here on the blog, because I know how powerful a good online representation can be for your business (all of my websites have been HUGELY helpful for my buying and selling efforts).
BONUS: Seth's Traffic Toolkit
Since I'm a referral partner for Bluehost (i.e. – I make a few bucks if/when you set up your website through my affiliate links above), I wanted to give you a little extra bonus if you decide to use this service.
I spent a good chunk of time laying out the basic details on how I've been able to generate a lot of quality traffic for my various websites (i.e. – this blog alone gets hundreds of thousands of visitors each month, if that's any indication). If you're interested, I'd like to show you exactly how to generate this same kind of traffic for your websites too.
If you make a purchase through the affiliate link above, simply forward your receipt to me at REtipsterBonus@gmail.com and within 24 hours, I'll send you an email that you can use to download a copy of this guide.
There is no extra charge for this report – I just wanted to make it available as my special “THANK YOU” to those of you who are helping me keep the REtipster Blog afloat.