Building a buying website is one of the smartest things I've ever done for my business.

If you've ever done a direct mail campaign or scoured the internet for new deals, you probably know how time-consuming it can be to find new prospects and figure out which ones are worth pursuing.

It chews up a lot of time.

In my first two years as an investor, I spent hundreds of hours talking with hundreds of people about their properties…

• Get basic details from each prospect.
• Trying to assess each person's level of motivation.
• Figuring out whether each property was a viable deal.
• Listening to each person tell me their life story.
• Deciding whether or not I should send them an offer.

After my first couple hundred phone calls, I started figuring out that at least half of the people I talked to fell into one or more of the following camps:

• They had no interest in selling their property at a discount.
• Their property was NOT what I was looking for.
• Their property was too expensive for me (even after a huge discount).
• For one reason or another, the numbers just weren't going to work.

Each of these issues resulted in dead deals.

All the hours I spent talking to these people was a total waste of time, and of the other half that remained (i.e. – the prospects I did send offers to), most of them weren't going to accept my low-ball offer anyway.

After doing the math, I realized that for every ONE solid deal I got under contract, I spent a ridiculous amount of time on the phone with many people who would never sell their property to me.

The numbers still worked (because it only took one solid deal to redeem my “wasted time”), but even so, it was exhausting.

I was tired of spending all freaking day dealing with people who weren't going to do business.

It wasn't until I created my first “Buying Website” that everything started to change for the better.

Building A Buying Website Is Easy!

There are many different ways you can create a website these days, but when your goal is to collect information from prospects with a detailed submission form, you can take a few different routes, depending on your budget.

Option 1 (Lower Budget): WordPress Website

If your primary concern is to spend the least amount of money (while still maintaining the most control and flexibility over the design of your site), you can get started with Bluehost.

Bluehost will help you create a basic website with WordPress and manage your domain name and hosting account in one place.

Comparatively speaking, Bluehost is pretty cheap. You can get everything set up for less than a hundred bucks.

The downside to using Bluehost (and WordPress, for that matter) is that it's not the most user-friendly path. If you're not familiar with WordPress, this option will take a lot of time and mental energy for the average person to work with.

Even after working with websites for over a decade, I still have to hire outside help from freelancers on Fiverr or Upwork to get my websites working perfectly.

Inexpensive is always a nice perk, but if you don't know what you're doing, there are other costs to consider (namely, your time and sanity).

If you choose this option, these short videos will show you how to get your website up and running.

Once you've completed Part 1, you'll also want a quality WordPress theme. There are many options out there, but the one I recommend for land investors who build websites like this is Winning Agent Pro 2 (formerly known as AgentPress Pro).

This video explains how to work with it…

Note: The form-building tool I use in this video is called Gravity Forms. If you want to use the exact submission form I'm using (which you can upload directly to your website after Gravity Forms is installed), you can get it here.

Option 2 (Medium Budget): Carrot

If you want to build a website fast, you want the process to be easy, and you want support to be on-call if and when you get stuck, Carrot is a solid option.

This video gives a quick overview of how it works…

For all the great things Carrot has to offer, I can only think of a couple of downsides.

1. The ongoing cost will be significantly higher than Bluehost and a quality theme like Winning Agent Pro 2. Instead of paying under $100 per year, a subscription will cost that much (or more) within a month or two, which adds up over time.
2. Carrot will give you a few great templates to work with, but since their goal is to make the process EASY, you won't have as much flexibility to make your website look unique, if that matters to you. This isn't necessarily a bad thing, but if you want your website to be “one of a kind” with a custom look, there will be some limitations.

That being said, if your primary concern is getting your website up and running FAST without hiring any outside help and without having to learn a lot of new stuff, Carrot can be a great option.

Suggested Form Questions

The whole idea behind a buying website is to automate your information-gathering process.

To maximize the benefit of this tool, you'll need to create a form that visitors will fill out so they can provide you with all the pertinent details about their property.

Consider everything you normally ask your prospects in a typical phone conversation and include these questions in your form.

I spent MANY hours tweaking and refining my submission form to ask all the right questions and provide enough information without overwhelming the visitor because this part of the website matters a lot.

If you do decide to start from scratch, here are some ideas to help you get started building your form:

Contact Info:

Name (First and Last)

Email

Phone

Address

City, State, Zip

Property Info:

Address

City, State, Zip

Parcel Number

Estimated Market Value

Sq Ft of Building

Size of Lot

# of Bedrooms

# of Bathrooms

Garage/Parking

How long have you owned this property?

Are there any other co-owners of this property?

Do you have any mortgages on this property?

Is this property currently listed on the MLS?

Is there anything else you'd like to tell us?

…you get the idea.

Getting The Most Out Of Your Website

The real benefit of having a website like this (among other things) is that it allows you to get your time back.

With this tool in place, you can reword your direct mail pieces to let prospects know they can go directly to your website instead of calling you. This way, instead of spending 30 minutes on the phone with each person, you can make THEM do all of the “data-gathering” work for you without consuming one extra second of your precious time.

If you're relying 100% on the phone, this initial “fact-finding” phase will be enormously time-consuming, especially when you multiply it by the dozens of people you'll be talking to each month.

RELATED: How to Screen Your Calls Like a Ninja

Believe it or not, I've found that most people have no preference whether to convey this information over the phone or fill out a form online… so why not make them do what's easiest for you??

I cannot tell you what a luxury it is to sit at my computer each day and watch emails hit my inbox, knowing that my prospects (the people who want me to buy their property) are doing all the work. All I have to do is glance through the occasional “yes!” responses that come through my inbox and decide which leads are worth my time and consideration.

Would you be surprised to hear that a lot of people say “No” to these offer emails?

It's certainly no surprise to me!

And the beautiful thing is, I don't have to sacrifice 30 – 60 minutes (or seconds) to hear these answers. I can do it at my convenience, and this part of my business doesn't control my time anymore.

Do You Need A Buying Website?

Now, do you NEED a buying website to survive as a real estate investor?

No. You don’t absolutely need it.

A website won't solve all your problems. But if you want to automate the heck out of your lead generation process AND create a great online representation for your company, it's not a bad idea to put this kind of website to work in your business pronto.

It’s certainly possible to survive without a buying website, but if your business functions like mine, you'll work harder than you need to. In my opinion, this is less a question of “Can I get by without it?” and more a question of, “How much time (and money) will I be wasting if I skip this step?”

Trust me, this is an extremely helpful tool to have at your disposal. Knowing how powerful good a buying website has been for my business, it would be a disservice for me NOT to tell you about it.

BONUS: Real Estate SEO Guide

Since I'm a referral partner for Bluehost, Winning Agent Pro 2, and Carrot (i.e., I make a few bucks if/when you purchase something through any of these links), I wanted to give you a little bonus if you decide to use either of these services.

I took the time to write a detailed report explaining how I've generated a lot of quality traffic for my various websites (i.e. – several thousand unique visitors per month). I'll show you exactly how I did it!

If you purchase through any of the referral links above, you can forward your receipt to me at REtipsterBonus@gmail.com, and within 24 hours, I'll send you a link where you can download a copy of this guide.

There is no extra charge for this report. I'm making it available as a “thank you” to those who help support REtipster through these affiliate links.

Related Reading

All kinds of websites can serve your business in many different capacities. If you need detailed instructions on how to build a different type of site, you can check out these other dedicated video tutorials right here on REtipster.com:

• How to Create a Real Estate Website
• How to Design a Selling Website
• How to Build a Real Estate Blog
• How to Create a Squeeze Page