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blog word in grunge metal typeA lot of real estate investors don’t understand the importance of blogs and why they’re relevant in the real estate business. Speaking from my own experience, I completely understand…  it took me a long time to figure it out for myself.

It wasn’t until late-2012 when a friend introduced me to the Smart Passive Income Blog by Pat Flynn. After spending a few days reading through Pat’s blog, everything started to make sense (if you’re familiar with Pat’s blog, you probably know what I’m talking about). Pat had a writing style that was thorough, easy to follow, and he gave away a CRAZY amount of value-packed content for FREE (we’re talking about stuff that I would have gladly paid money for).

RELATED: Real Estate SEO Guide

Why Do Blogs Matter?

A blog isn’t a prerequisite to succeed in real estate (generally speaking, it actually has very little to do with making money from actual real estate deals). However, there are still a number of reasons why you might consider building a blog for your business – probably the top 3 reasons are as follows…

1. A blog can draw a ton of new traffic to your existing website.

Regardless of what your existing (or yet-to-be-created) website was designed to do – a blog (whether it’s a standalone website like this one, or a separate section of a larger website) can draw in a lot of new visitors…   visitors you’d otherwise never get. If you take your blog seriously and put a respectable amount of time and effort into creating content that provides legitimate answers for people…  you could get a lot of new eyeballs to your website.

Search engines love blogs…  especially blogs that are done well. At the time of this writing, more than half of all the traffic that comes into the REtipster Blog (that’s several thousand hits per month), comes from search engines. Why? Because people are looking for answers. If you put the effort into providing these answers for the world to see, people will eventually find their way to your website in droves, and much of their ability to do so is thanks to search engines like Google, Yahoo, Bing and the like.

2. A blog can create a new stream of income for your business.

Adding a new stream of income to your business may (or may not) be your biggest concern, but you should know that this is absolutely a possibility with a real estate blog. That being said – let me warn you…


  • It takes a lot of time
  • It takes a lot of mental energy
  • It takes a lot of good content
  • It takes a lot of relentless promotion

There are plenty of bloggers who have made some serious coin from their blogs…  but it doesn’t happen overnight and it doesn’t happen without a lot of patience, persistence, and work. This really shouldn’t surprise anybody (after all, most of us know how much work it can take to make money in real estate)…   but just in case you weren’t aware, I wanted to reiterate this little piece of reality. The money is there if you’re willing to pursue it.

3. A blog can build your credibility as a real estate professional.

Blogs are a funny thing. Anyone can start one in a matter of minutes for virtually no investment…   but there’s something about them (especially when they’re well-designed, have a good logo, look professional and have solid content) that causes readers view the blogger as a credible “expert” of sorts. Bloggers can build a lot of trust and respect for themselves (which in the end, is a priceless asset) and this only comes as a result of the helpful content they contribute to those in their sphere of influence.

If you want people to view YOU as an expert, a blog is a fantastic way to get there (assuming you actually know what you’re talking about). This kind of credibility can go a long way in any business endeavor and the beauty of a blog is that it’s a platform that you own, you control, and that you can turn into an amazing resource for people.

If you need more credibility in the realm of real estate that you’re working in, I can’t say enough about how instrumental a blog can be for this purpose.

Building A Blog Is Easy!

I realize this is easy for me to say (after all, I’ve been blogging for a while now) but if you don’t believe me, I’m about to prove it to you! Give me 10 minutes and I’ll show you exactly how to get your first blog up and running, step-by-step.

For a quick refresher on how to get your website online (starting from square one), this short video will show you how to:

  1. Register Your Domain
  2. Set Up Your Hosting
  3. Install WordPress (your blogging platform)

If all of this sounds foreign – don’t worry. Just follow the directions in this video:

Head over to Bluehost through this affiliate banner:

Once your website is online – you can build a blog in just a few minutes by following the steps in this video:

If you want to use the exact same theme that I do in the video tutorial above, you can head over to the Genesis Framework Sales Page through this affiliate banner:
And if you want to spruce things up even further, you can check out some of the other StudioPress Themes through this affiliate banner:

Note: Some of the links in this blog post are affiliate links and at no additional cost to you, I will earn a commission if you purchase these particular tools or services. I recommend these resources because they are helpful and useful, not because of the small commissions I will make if you decide to buy something. Please do not spend your money on these products unless you feel they will help you achieve your goals.

StudioPress has also provided a ton of free video tutorials along with a seriously detailed manual that will guide you through the entire process (this will be particularly helpful to those of you who are completely new to WordPress).

Getting The Right “Plugins”

In order to get your blog fully functional with the Genesis Framework, you’ll have to install a few plugins with your blog (don’t worry, they’re all free):

There are thousands of plugins available to download in WordPress, but these three are the basic ones that are used in the Genesis Demo.

Genesis Is Responsive!

This is one of the coolest features of this particular theme.

When I say “Responsive”, I mean that this theme will show up correctly (in a format that is readable and easy to navigate) regardless of whether your visitors are using a desktop computer or a mobile device. In this day and age, this is a HUGE benefit for people with websites. More and more people are doing the bulk of their internet browsing on iPhones, Droids, iPads and other handheld devices. When you’re using a theme that is “responsive”, your website will show up in the best possible format regardless of what device your visitors are using.

Resources for Bloggers

I’ll be totally honest – blogging isn’t for everyone. Some people have no business trying to build and manage a blog (because they just don’t care enough and/or they’re not gifted in this area).

I spent a lot of years thinking that blogging was a total waste of time…   but I had no idea how much I would enjoy blogging until I really tried it. Building a successful blog doesn’t materialize overnight, but over the long haul, I’ve found it to be extremely rewarding, both financially and professionally.

If this is something you want to dig into – allow me to share some of the resources that I’ve found particularly helpful during my blogging journey.

Smart Passive Income Blog – This is the original blog that piqued my interest in blogging. Pat Flynn has become one of the most well-known names in the world of blogging (and it’s not hard to understand why). He brings a lot of original ideas to the table with proof to back up his methods. and the Fizzle Show Podcast – These guys have one of the most entertaining & inspiring podcasts I’ve ever heard. If you’re serious about building a business around your blog, there is an ocean of knowledge and wisdom buried in every single podcast episode that these guys publish. Seriously – check it out sometime.

Social Triggers – Derek Halpern shares some remarkably insightful (and entertaining) ideas on how to save time, reach more people, get noticed, and build a blog that converts. I think you’ll find it quite useful.

ProBlogger – Darren Rowse has been in this business for a while now and his wisdom is quite evident. His blog contains a massive library of useful ideas, tips and tools to building and maintaining a successful blog. Check him out sometime.

Do You Need A Blog?

No – you don’t absolutely need it.

A blog won’t solve all your problems BUT, if you want to generate a lot of extra traffic for your website (which can allow you to build up significant credibility, do more business and make more sales), a real estate blog is one of the best ways I know to do it.

You can certainly live without a blog (I did for years), but I think it’s less a question of “Can I live without it?” and more a question of, “What am I missing out on without it?

Trust me – this is an extremely helpful tool to have at your disposal. That’s why I’m promoting these tools here on MY blog, because I know a blog can be an extremely useful resource for your business (because it has been for mine).

BONUS: Seth’s Traffic Toolkit

Since I’m a referral partner for both Bluehost and StudioPress (i.e. – I make a few bucks if/when you make a purchase through either of these links), I wanted to give you a little extra bonus if you decide to use either of these services.

I took some time to write a detailed report explaining the in’s and out’s of how I’ve managed to generate a lot of quality traffic for my various websites (i.e. – several thousand unique visitors per month) and I’d like to show you exactly how to generate this same kind of traffic for your website…

If you make a purchase through any of the referral links above, simply forward your receipt to me at, and within 24 hours (pending anything crazy), I’ll send you a link that you can use to download a copy of this guide.

There is no extra charge for this report – I just want to make it available as a special “THANK YOU” for those of you who are helping to keep the REtipster Blog afloat.

Traffic Toolkit1

Related Reading

There are all kinds of websites that can serve your business in many different capacities. If you need detailed instructions on how to build a different type of site, you can check out these other dedicated video tutorials right here on the REtipster Blog…

About the author

Seth Williams is the Founder of - an online community that offers real-world guidance for real estate investors.

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