One of the best ways to sell properties quickly is to establish your online credibility with a well-designed website.
When your website and listings are laid out in a way that is aesthetically pleasing and easy to navigate, people will be much more inclined to pursue what you're offering because their first impression is that you know what you're doing (and this kind of instant credibility is extremely important).
Of course this all sounds great – but how exactly are YOU supposed to pull this off? In a world where big time real estate firms pay tens of thousands for a top-notch website, how can you create something that stands out from the crowd?
Luckily, there is a WordPress Theme designed for people just like you and me. There are a ton of different WordPress themes to choose from, but the theme I've used most often is called AgentPress Pro and it's designed to work hand-in-hand with the WordPress website you just created. After you move a few small pieces into place (which I'm about to show you), you'll have a gorgeous platform on which you can showcase your properties to the world.
Note: Some of the links in this blog post are affiliate links and at no additional cost to you, I will earn a commission if you purchase one or more of these resources. I recommend these resources because they are helpful and useful, not because of the small commissions I will make if you decide to buy something. Please do not spend your money on these things unless you feel they will help you achieve your goals.
Part 1: Creating Your Website
For a quick refresher on how to get your website online (starting from square one), this first video will walk you through the following steps:
- Registering Your Domain
- Hosting Setup
- Installing WordPress (your website building platform)
Part 2: Website Design
Once you've completed Part 1 – it's time to start designing your selling website through the following steps:
- Installing AgentPress
- Installing Plugins
- Installing the Default Layout
- General Customizations
- How to Edit Widgets
- Creating Pages & Navigation Menus
- Creating & Editing Listings
- Creating & Editing Taxonomies
I thought this tutorial from WPBeginner was SUPER helpful, check it out…Your can purchase the AgentPress Pro theme through this affiliate link:
“Plugin” & “Widget” Overview
As I described in the video above, in order to get your selling site online and fully functional, you'll need to install the following plugins:
You'll also need a general understanding of how “Widgets” work, and which ones appear where on your site. Each widget has a very specific purpose and I found this infographic to be helpful (you'll get access to this and a lot more if/when you actually buy the theme):
The more you put into your website, the more you'll get out of it. AgentPress Pro does an excellent job of providing a sharp, functional layout with easy navigation and a professional look – but the rest is up to you. This theme will meet one of the most pressing needs of web design (providing a seamless, good-looking and natural flow), but keep in mind – simply buying the theme won't solve all the world's problems.
If you really want your website to POP, you'll need to enhance it with the right content. For example:
- Adding your company logo to the header
- Getting good pictures of each property
- Including a few stock photos throughout (giving your company a professional look)
- Creating a professional profile, with a professional picture, a professional email address & phone number
- Adding maps, videos, features and additional info to each property listing (i.e. – try to answer every feasible question that prospects will have about your property)
AgentPress will give you an excellent framework to work with, but you need to fill in the blanks. The truth is – this is a VERY versatile theme that will allow you to do a lot of cool things (most of which goes far beyond than the bare essentials I'm showing you here). If this is something you want to pursue further, StudioPress (the creator of this theme) has provided some very in-depth tutorials that you can access via your membership login screen (after you purchase the theme).
If you want to go even further but you don't have the time/desire to learn it all yourself, don't be afraid to hire a developer from a website like Fiverr. If you have a few hundred extra dollars to invest, you can go crazy with extra features and customized layouts that will take your website to the next level and look 100% unique to your company and brand. You can also look into a site like FirstSiteGuide.com where you can find helpful (and free) PDF guides, WP video tutorials, and other handy tools to help web beginners who are determined to start an online presence on their own.
Every Website Is A Work In Progress
The biggest takeaway I hope you'll get from the tutorial is a basic understanding of how WordPress and AgentPress work. As time goes on, you'll probably recognize new ways to change the look and layout of your website (I make small changes to mine all the time). Take your time and don't be afraid to experiment. The more you're willing to test things out, the more you'll learn about how to fine-tune your website to better serve your customers.
A great website isn't a “set-it-and-forget-it” kind of tool (though many people treat it this way). It's something that should be constantly evolving to meet the needs of your clients. With the basics covered above, you should be able to get started and be well on your way to creating a great website that will make you look like the pro you are.
RELATED: As you can see from the tutorials above, creating a website with Bluehost and AgentPress is one of the most cost-effective ways to get your buying website up and running, but it does require some patience and learning along the way. If you still find this process confusing and/or you’re looking for a more user-friendly alternative, you may be interested in a system like Lead Propeller or Investor Carrot, which can do 90% of the “heavy lifting” for you. These are subscription services with a higher monthly cost but if ease-of-use is a priority for you, either one of these options can definitely make the process easier.
Do You Need A Selling Website?
I'll be honest… do you absolutely need a selling website for your real estate business?
No – you don’t absolutely need it.
A selling website won't solve all your problems BUT, if you want to create a great online representation for your company and the properties you are trying to sell, I'm not sure why you would forego this kind of tool (especially considering how inexpensive it is to set up).
I know of a few investors who have never gone through the motions of creating one – but I do think it has made their selling process more difficult than it needs to be. It's less a question of “Can I live without it?” and more a question of, “How are my selling efforts being hindered by living without it?“
Trust me – this is an extremely helpful tool to have at your disposal. That’s why I'm promoting these resources here on the blog, because I know how powerful good a selling website can be for your business (because it has been game-changer for mine).
BONUS: Seth's Traffic Toolkit
Since I'm a referral partner for both Bluehost and AgentPress (i.e. – I make a few bucks if/when you purchase something through either of these links), I wanted to give you a little extra bonus if you decide to use either of these services.
I took the time to write a detailed report explaining the in's and out's of how I've managed to generate a lot of quality traffic for my various websites (i.e. – several thousand unique visitors per month). I'd like to show you exactly how to generate this kind of traffic for your selling website as well…
If you make a purchase through any of the referral links above, simply forward your receipt to me at REtipsterBonus@gmail.com and within 24 hours, I'll send you a link that you can use to download a copy of this guide.
There is no extra charge for this report – I just want to make it available as a special “thank you” to those of you who are helping me keep the REtipster Blog afloat.
There are all kinds of websites that can serve your business in many different capacities. If you need detailed instructions on how to build a different type of site, you can check out these other dedicated video tutorials right here on the REtipster Blog…
How to Create a Real Estate Website
How to Design a Buying Website
How to Build a Real Estate Blog
How to Create a Squeeze Page