As with any specialized topic on the internet, there is a lot of noise in the blogosphere. It goes without saying that the vast majority of blogs are not “permanent fixtures” on the internet.
With this in mind, the aim of this post is to acknowledge a list of the best real estate blogs on the internet today – websites with a solid reputation for putting out the most helpful & reliable content for those who are active in the industry.
Given the ever-changing nature of real estate blogs, this post will be re-visited on a semi-annual basis and kept up-to-date with newer blogs that show promise and to eliminate the blogs that are collecting dust and no longer bringing substantial value to the table.
In an effort to remove as much personal bias as possible – we will use a few measurements to determine which blogs belong on this list:
1. Quality Content
Great blogs are chocked full of killer content. What does this mean? It should include plenty of the following…
- Actionable Advice
- Specific Instruction
- Well-Written Articles
- Engaging Multimedia (images, audio, video, etc.)
- Free Tools & Resources
- Excellent Entertainment Value
2. Regular Updates
In the spirit of keeping readers well-informed, a good blog needs to publish new, original content on a regular basis. Personally – I’m more concerned with quality over quantity, but as a general rule of thumb – a good blog should be updated with new posts at least once every other week.
3. Reader Focused
I’m not against blogs that promote products and services when they legitimately add value to the discussion, but let’s be honest - those instances are few and far between. It’s pretty obvious when a writer has shifted their focus away from helping others and more towards making money. Admittedly, this is a tricky balance for most bloggers because most blogs wouldn’t exist if they couldn’t be monetized in some way.
Nobody invests the countless hours required to maintain a popular blog without carefully considering the ways they can earn a financial return from it… so with that said – a good blog needs to be tactful about the types of “plugs” they pass on to their audience. They should be used sparingly and only within the context of legitimately helping the reader.
4. Niche Specific
To serve an audience well, a blog needs to stay focused on its niche (whatever that happens to be). If I’m visiting a website to learn about real estate investing, I shouldn’t have to sift through posts about physical fitness, relationship advice, political rants or any other subject that has nothing to do with real estate investing. The only reason any popular blog develops a following is because it gives the reader what the reader is looking for.
5. Good Design & Easy Navigation
This is easily the most overlooked aspect of all the blogs I’ve seen. Even if a blog has the best information in the universe – it’s all for nothing if the reader can’t find what they’re looking for. The best bloggers on the internet put A LOT of effort into helping their readers find what they’re looking as effortlessly as possible (via search bars, categorized posts, archives, sort by author, etc). If a blog isn’t easy to use – it doesn’t belong on this list.
So with that said – the running list will be grouped into the categories shown below…
Mainstream / Collaborative Real Estate Blogs
Real Estate Investing / Niche Blogs
Real Estate Marketing & Technology Blogs
Real Estate Economy / Data / Entertainment Blogs
Realtor / Local Blogs
Did we miss anything?
Do you know of a blog that should be included in this list? Are you able to measure its adequacy by the criteria laid out above? If so, then by all means, let us know about it in the comments section below!
Image Source: Andrew Fortune