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SOLD! How To Write Real Estate Ads That Sell Properties Fast

Headlines That SellIf you’re doing business in real estate, one of the greatest skills you can acquire is the ability to create compelling property listings that sell properties quickly.

The idea of “Selling” is something that scares a lot of people out of real estate. I used to hate the idea of being a “real estate salesman” because of all the negative connotations that went along with it (in my mind, anyway). When I finally came to the realization that selling is a MUST for any successful real estate investor – I had to start facing the issue head on, rather than running from it.

What I eventually found was that selling real estate was actually a lot of fun! After selling several properties in my first year as an investor, I discovered that I had grossly misinterpreted what it meant to promote listings and get properties sold. What I assumed would be an awkward and annoying process, turned out to be a GREAT way for me to tap into my inner skills as a writer.

In my experience, most properties are quite capable of selling themselves, but ONLY IF you’ve priced it rightpromoted it adequately and created a listing that clearly communicates why your property is the deal of a lifetime (i.e. – why your buyers would be absolutely crazy not to take advantage of the opportunity).

Stop Trying To Look Like Everyone Else

Most of us have a lot of pre-conceived notions about what a property listing is supposed to look like. We’ve all browsed through plenty of other listings before and we’ve subconsciously told ourselves, “Well…  I guess that’s what my listing is supposed to look like too.”

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If you want to learn how to write real estate ads well, the fact of the matter is you don’t need to look like everyone else. In fact…  looking  like everyone else is one of the worst things you can do. If you create listings that blend in with the crowd, people will ignore you. Looking “average” is one of the best ways to be forgettable and NOT get noticed by the masses.

That being said, I’ll be the first to tell you that it isn’t easy to think outside the box and be original! It’s not naturally intuitive for most of us to be different/creative and that’s why so many listings are so boring and uninspiring. Don’t get me wrong, some of the well-established tactics out there do work, but most people aren’t clear on which tactics work and why. In order for me to show you how to write listings well, we need to hit the “Reset” button and start from square one.

Every Good Listing Has A Good Structure

Similar to a well-written college paper, a good listing needs to follow a certain order and have the right “flow” to it. Mine are usually laid out like this: Listing Layout1 Let’s talk about what components live inside each of these items…


When you’re posting your property on websites like CraigslistBackpage, or eBay Classifieds, it is imperative that your listing has an eye-catching headline that looks different. Your headline is an extremely important part of your listing because in most cases, this is literally your only shot at getting a buyer to notice you, so you’d better find a way to stand out from the crowd. Remember, you only have a split second to catch someone’s attention and engage them into clicking on your listing – so this kind of first impression is EVERYTHING…   I’m not kidding!

What are the positives and negatives of the property you’re trying to sell? Can you make it funny? Can you say something that will make people do a double-take? Can you make your headline stick out like a sore thumb among all the other boring listings in your market? Take a look at this listing I recently posted on Craigslist:

Noticable Headline1 What do you think?

Does my headline look different enough to catch your attention?

Does it stand out from the other headlines around it? As you can see, it’s not rocket science. You just have to use your brain for a few extra seconds. Try to be just obnoxious enough to get noticed.

You don’t need to lie. You don’t need to exaggerate. You don’t need to price it at 50% of market value. You just need to get people’s attention and give them a reason to click on your listing (even if it’s out of sheer curiosity). Note: It obviously doesn’t hurt to include a picture (which will be displayed as a thumbnail) and a good price point to go along with your headline.

Opening Statement

The first sentence of my listing gets right to the point of what the real estate ad is all about. The idea is to immediately inform my readers of what they’re looking at. In this first section, you could say something like:

You’ll love this gorgeous 2-story home located just 3 blocks from Parkside Elementary in downtown Coopersville.


Come see this charming ranch with an open floor plan and breathtaking panoramic views of Cedar Springs!

As you can see – we’re simply answering the reader’s most pressing initial question (i.e. – “What am I looking at?”) and to giving them a reason to keep reading.

Narrative Description of Features

This is where the real fun begins. The idea in this section is to do two things:

1. Talk about the primary features of the property, such as:

  • Number of Bedrooms/Bathrooms
  • Square Footage of the Building
  • Size of the Property (typically in acres)
  • Location/Neighborhood/Schools
  • Garage (if any), Number of Stalls
  • Extras, e.g. – Pool, Patio, Yard, Deck, Fireplace, etc.
  • Any Recent Updates or Renovations, e.g. – windows, doors, appliances
  • Any Unique Characteristics, e.g. – scenic overlook, basketball court, lakefront lot

2. Describe the Property in a Compelling and Inspiring Way

Words can do an AMAZING job of selling real estate (or anything else, for that matter). Did you know that there are copywriters in the world who get paid over $150,000 to write one piece of sales copy?? There is SERIOUS VALUE in your ability to write well – so don’t lose sight of the fact that your words can be extremely powerful when used correctly and this is your opportunity to use them to your advantage. For example, I’d like you to compare & contrast these two property listings:

Example 1 – Typical Listing:

new furnace, air conditioning unit. all appliances includes. Huge deck off back of home. walk out in basement to back yard which is fenced in. Lots of updates done. 1 stall attached garage with finished breezeway.

Example 2 – Well-Written Listing:

You’ll love this charming, 2-story cottage with spectacular panoramic views of Otter Lake. This 3 bedroom, 2 bathroom home with a 2-stall garage will give you 1,700 sq ft of generous space to move about (without losing that quaint, cozy atmosphere when it’s time to cuddle up by the fireplace with a good book). Wake up each morning to awe-inspiring sunrises in the East and drift off to sleep each night with the tranquil sounds of nature. Situated in a friendly community with an award-winning school system on the outskirts of Allegan County, just thirty minutes from the magnificent City of Grand Ledge.

emotionAs you can probably see – these two examples are not created equal. It takes real effort to be creative and think of descriptive words that will actually make your property sound appealing. Most people don’t have the patience (or they just don’t care enough) to go the extra mile in this area, but putting forth this extra effort can make a HUGE difference in the way buyers perceive your property.

Some people will find that they excel in the area of “creative writing” pretty naturally. Others will find that it’s a major struggle. Not everyone is gifted with the same ability to find words that create amazing mental imagery like this…   so if you fall into this camp, don’t worry. At the bottom of this blog post, you’ll have a chance to get your hands on a TON of my marketing materials that will make this whole process a lot easier for you…   so keep reading.

Special Promotion

This item won’t always apply to your listing – but if (for whatever reason) your goal is to get a property sold FAST, this is your opportunity to give your readers that little extra “nudge” towards taking action. I always try to envision the typical buyer who is looking at my listing. In many cases they are very interested, but they need that extra little bump to pick up the phone and call me. Some examples of a “special promotion” could be any of the following:

  • Offering Seller Financing on the property
  • For a limited time, offering to pay for 100% of the buyer’s closing costs
  • Offering to sell the property in the form of a lease purchase or rent-to-own
  • For a limited time, offering a small discount from the listed price

Get creative with it! Feel free to add whatever incentive you think will open the door to more potential buyers (and of course, keep it within the confines of the law :). Just to give you a quick example, whenever I offer Seller Financing on my properties, I’ll say something like this:

Please note that this property is also available to purchase with optional Seller Financing. For a small down payment and monthly installments, you can own this property WITHOUT talking to a bank!

Closing Statement & Call To Action

This is where you wrap it up and tell your readers what to do. Don’t be afraid to ratchet up the sense of urgency and remind them of the very real possibility that this is the last chance they’ll ever have to buy this property.

Here’s an example:

This property is only available to the buyer who acts NOW. Stop reading and start calling: ***-***-****

Why are you still reading this?? CALL NOW! 

Don’t Hype

There is a fine line between painting a positive word picture about your property and overselling/hyping your property. I know – I’m telling you to show off how great your property is and it can be tempting to overstate the “greatness” of it.

The fact is, most people know B.S. when they see it. If you come blasting out of the gate with claims about your property that are clearly embellished or just outright false, you’re not going to fool anyone. At best, you’ll seriously tarnish your reputation in your market and you might even create some new enemies along the way – so don’t go there.

The trick to selling is not to “trick” anyone. The goal is to be very clear about why your property is an amazing opportunity and if it’s communicated the right way (and if your asking price is in-line), you can help a lot of people “connect-the-dots” and realize that your property is exactly what they need.

The most successful sales people know how to convey this information seamlessly and effectively, all while catering to the emotional needs of their buyers. Don’t oversell it. Don’t make it into something it’s not. Just describe your property and it’s features in a way that will help buyers see the greatness of it. Help them to picture themselves in your property and come to the conclusion that it’s the best decision they can make.

Want To See The Exact Listings I Use?

As I explained above – I have no doubt that you are FULLY CAPABLE of creating your own listings that will make your properties get noticed and sound amazing. I’ve tried to outline my process for you above (and include some small excerpts throughout) so you can get a feel for how I approach this.

At the same time…

I completely understand that we weren’t all born with the “creative gene” to effortlessly whip up these kinds of listings in 60 seconds. While we’re all capable, this kind of thing doesn’t always come easy (and some of us just don’t care enough to go the extra mile here). I get it – I really do. With this in mind, I’ve taken the time to put together a fast and easy solution for those of you who need ideas & inspiration that you can easily implement into your own listings.

Here’s What I Want To Give You:

  • 30 Attention-Grabbing Headlines That Are Carefully Engineered To Get Noticed
  • 10 Property Description Templates Designed To Make Properties Sound Irresistible
  • 180 Powerful Adjectives That Will Boost The Desirability Of Your Property
  • Brief Video Tutorial On How To Write An Effective Property Listing
  • Short Guide On How To Use These Tools To Create Listings That Sell Properties Fast

If you want to see an example of how I use the Headlines & Listings Pack, you can watch as I integrate it into this property listing through Zillow:

Again, there’s nothing particularly “magical” about these resources or the words I use. I’ve just invested a lot of time and energy into creating listings that blow my competition out of the water and I want YOU to do the same thing. 

If you think this kind of material would be helpful as you’re creating your future property listings – I want to make this FULL package available to you right here, right now. This little arsenal of proven ad copy has the power to transform your real estate ads and give your sales efforts a MAJOR boost over the long haul.

If you’re serious about getting properties sold sooner rather than later – I’d encourage you to make this small investment (which is easily worth 50x the price tag shown below – no exaggeration). Fell free to copy or edit each sample listing to fit your needs, or just use it as inspiration to create your own masterpieces. 

If you’re ready to take your real estate listings to the next level, you can get started right now…

Headlines & Listings Pack

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{ 158 comments… add one }
  • Virginia December 28, 2013, 7:16 am

    Great article and really helpful. I tweeted this and I’d love to get the package you put together.

    • Seth Williams December 28, 2013, 9:19 am

      Hi Virginia, thanks for your feedback! I’ll send you the materials shortly.

  • michelle finnamore December 28, 2013, 10:24 am

    Hi Seth, I work with many agents in different offices and this is something that many agents wonder about, how to get their listing noticed. You have pulled together so many great examples above, would love to get the rest of the information. Here is a link to a video that was produced by Sage Real Estate in Toronto. Definitely fits the bill for thinking outside the box when it comes to online video marketing .

    • Seth Williams December 28, 2013, 10:23 pm

      Hey Michelle! Thanks so much for sharing your thoughts on this. It sounds like this post was pretty relevant to the agents you work with, which is awesome! I’ll send you the materials shortly.

  • Wayne Harriman December 28, 2013, 10:24 am

    Nicely done and well said, Seth! I’d also love to get the package you’ve put together!

  • Neil Dentith December 28, 2013, 10:38 am

    This was very helpful thank you

  • Travis Parker December 28, 2013, 11:00 am

    VERY good info! C/p for the next time I List a property (SHOULD be tomorrow afternoon). Also, Tweeted & would appreciate the List you mentioned.

    • Seth Williams December 28, 2013, 10:28 pm

      Thanks Travis, glad you found it helpful! Check you inbox – the materials have been emailed to you.

  • Hector Reyes December 28, 2013, 12:44 pm

    I love your article. I tweet it and im following you now on Twitter.
    I would love to be one of the 15 that will get the package.

    • Seth Williams December 28, 2013, 10:29 pm

      Thanks Hector! I appreciate the Tweet. 🙂 I will be sending you the package in the next 60 seconds.

      All the best!

      • Ily Kazy April 24, 2015, 5:30 pm

        Hi, I really enjoyed reading your article. I would love to get the package, it would really help me with my work.
        Thank you in advance.

        • Seth Williams April 25, 2015, 10:13 am

          Hi Ily – all you have to do is sign up for the REtipster Club and you’ll get free access to it. You can find the sign up box above, right at the bottom of this blog post.

      • Amit August 18, 2016, 7:24 am

        Please send me the material thank you so much in advance.


        • Seth Williams August 19, 2016, 11:51 am

          Hi Amit – did you sign up for the email list? That’s all you have to do in order to get access.

          If you already did and you didn’t get the automatic “Welcome” email – let me know and I’ll send it to you manually.

  • George Stroud December 28, 2013, 5:01 pm

    Great article. I gave you a tweet and a Google+. Could I get a copy of the package, also?

    • Seth Williams December 28, 2013, 10:31 pm

      Much appreciated George – thanks for stopping by and tweeting this blog post for me! I’ll send you the package in just a few minutes. Keep an eye out for it!

  • David M. Childress December 28, 2013, 7:36 pm

    Nice writing. I shared on Twitter and Google+

    • Seth Williams December 28, 2013, 10:32 pm

      Thanks David! Your support is very much appreciated. 🙂

  • Cecile December 29, 2013, 11:31 am

    Are you sending any more packages? I would certainly like to have one since the info would be very helpful.

    • Seth Williams December 29, 2013, 12:45 pm

      Hi Cecile – thanks for the comment, you’re not too late! I’ll send it to you shortly.

  • Moses Yoon January 3, 2014, 12:17 am

    You should look up Tom Hopkins and Richard Fenton

    • Seth Williams January 5, 2014, 1:56 pm

      Thanks for the suggestions Moses. I’ve looked up both and they look like awesome resources for selling!

  • Lisaan Derson January 3, 2014, 1:50 am

    Hi…I am reading your articles. Thanks for sharing this informative post.

  • andrew castro May 9, 2014, 11:28 am

    great read good tips

  • Ethel July 10, 2014, 1:57 pm

    Hi Seth
    I LOVE this article! Is it too late to post on Twitter and still get the package? I’d love to have it, this article has already been so helpful, I’d like to see what the package has.

    • Seth Williams July 10, 2014, 1:59 pm

      Hi Ethel – thanks, I’m glad you like it! All you need to do is sign up for my email list and I’ll send you a link where you can download the entire package for free.

      Hope that helps!

  • Mary Jo August 9, 2014, 6:10 pm

    Hey Seth! I’m not an agent, but a homeowner frustrated with my areas local lazy agents. An agent set the price (we went for their middle of the road price) but nobody ever showed it. So we are firing our agent. Can I get a free packet to help me sell my own home?

    • Seth Williams August 11, 2014, 9:55 pm

      Hi Mary, absolutely! All you need to do is sign up for the email list and you’ll get a link where you can download the whole thing for free.

      Thanks for your interest!

  • Chuck Helsel August 11, 2014, 4:39 pm

    Seth, A very well thought out and written article for Agents to Promote their listings. I’m surprised that most listings follow the same dry format. Taking more time to write like a “copywriter” or following your structure, for their listing would get more attention.
    I’m in the lending business and most agents and qualified buyers don’t know there is financing to $850K with only 5% down. I have looked at hundreds of listings above $750K. None reference to “only 5% down.” Any suggestion to a listing agent to use this unique opportunity to attract more buyers? Thanks again for your article and your time, Chuck

    • Seth Williams August 11, 2014, 9:52 pm

      Hi Chuck – thanks for sharing! I’m curious what kind of interest rate are you charging for only 5% down? That sounds like a pretty sweet deal for those who don’t want to tie up cash.

      In terms of how to use the same writing technique for your product – you could really apply the same kinds of strategies. How can you catch a reader’s attention in a world of bland & boring headlines? What kinds of funny or obnoxious pictures would be impossible to ignore? Any good videos you could put together?

      You can use this article I wrote for Inman Next as some inspiration if you need more ideas: http://www.inman.com/next/use-this-clever-little-trick-to-win-big-with-paid-real-estate-advertising/

      Good luck!

  • Jonathan Riley August 16, 2014, 10:06 pm

    Hi Seth
    I am new to real estate and have been a buyers agent since I started. I am just now getting started doing listing and I am not even close to being a creative writer. I was curious if your package was still available .. Thank you

    • Seth Williams August 16, 2014, 10:14 pm

      Hi Jonathan, absolutely! All you need to do is sign up for the REtipster Club (my email newsletter). You’ll get an automated email with a link where you can download the whole thing for free.

      Hope that helps!

  • Grace Kreykenbohm November 15, 2014, 12:36 am

    Hello Seth! Appreciated the Formula on writing a Good Ad! – A definite assist in bringing my
    Clients Homes front and Center!

    • Seth Williams November 15, 2014, 9:58 am

      Thanks so much for the kind feedback Grace – I’m glad you found this stuff helpful!

  • RAFAEL PEREZWEBEL November 23, 2014, 11:46 am


  • Jake Posey November 26, 2014, 12:58 pm

    Wow! This was a great article. Love the promotion ideas. I am going to share this with my FSBO sellers.

  • Real Estate Atlantic NC January 10, 2015, 2:46 am

    Nice informative article. Some of the suggested solutions for the issues will be useful for me and other real estate members.

  • Rob Jones January 12, 2015, 1:35 pm

    Interesting post! When I first started my online adventure in real estate I started blogging about how to increase customer. great!

  • James Hobby January 23, 2015, 11:09 pm

    I’m ordering Headlines & Listings Pack and Join the REtipster Club and get a FREE copy of Think and Grow Rich

  • Vanessa February 11, 2015, 1:06 pm

    Great tips and suggestions! Thank you.

  • michael anderson February 19, 2015, 2:54 am

    Writing great ads is a very strong trait of a successful investor, I very much agree. Thanks for your great tips!

  • Eissej Omled February 26, 2015, 3:04 pm

    Thanks for the tips. I learn something new. 🙂

  • Dave March 4, 2015, 5:53 am

    Wow. That’s the best article I have come across so far. Thanx so much . Looking forward to the special offer.

  • Christina March 14, 2015, 1:24 am


    I found your article very helpful. I am a new agent and would love to have access to your Headlines and Listing Pack. Thank you so much for sharing.

    • Seth Williams March 14, 2015, 4:44 pm

      Hi Christina, thanks for your comment! All you need to do is sign up for my email list above and you’ll get access to it for free. If you have any questions about how to get signed up, just let me know.

  • Kasey March 15, 2015, 4:11 pm

    I’d love to have the headlines packet for signing up. Thanks!

    • Seth Williams March 15, 2015, 4:44 pm

      Hi Kasey, if you signed up, you should’ve gotten an email with a link to the “top secret” page that contains this free download. Did you get that email from me?

  • Jennifer Curtis April 1, 2015, 4:31 am

    Thanks! Looking forward to the tips!

  • sergio M April 11, 2015, 9:07 pm

    Hi Seth,
    Awesome information that will help me sell a house that I have on the market for more than two months but no offers yet. I appreciate if you can send me the package with listing tips, adjectives for free.

    • Seth Williams April 12, 2015, 10:43 am

      Hi Sergio – sure thing. All you need to do is sign up for the REtipster Club email list (see the opt-in box above). Once you sign up, you’ll get an email with a link to a page where you can download this package for free. Thanks!

  • N'Marie Crumbie April 14, 2015, 3:34 pm


    • Seth Williams April 14, 2015, 4:56 pm

      Thanks for your feedback N’Marie! You just made my day. 🙂

      So glad to hear you liked it!

  • walter April 15, 2015, 5:40 pm

    Nicely documentated and well said, Seth!,…i have shared the link in my facebook account I’d also love to get the package you’ve put together thanks!!

    • Seth Williams April 16, 2015, 9:15 pm

      Thanks Walter! Have you signed up for my email list (i.e. – the “REtipster Club”)? There’s an opt-in box above, and in the right sidebar of the site.

      Once you do, you’ll get an email link to the “REtipster Toolbox”. Once you get to that VIP page, you’ll be able to download this item for free (along with a bunch of other cool stuff).

      • Mandy July 7, 2016, 2:33 am

        Hi Seth,
        Im mailing from South Africa .. came accross your blog/website and would love to see the rest of the package you have created?

        Thank you for an inspiring article 🙂


        • Seth Williams July 7, 2016, 10:50 am

          Hey Mandy! Thanks for stopping by. Have you signed up for the email list yet? When you do, you should get an automated email with a link to a hidden page where you can download this package for free.

          If you’ve already subscribed and haven’t seen that email come through yet, let me know and I’ll send it to you manually.

  • Heather Dodd April 19, 2015, 6:00 pm

    Great article! Words do have power. I am a copywriter in the real estate niche. I love how you instruct agents to be different and honest. You only need one buyer for each house- but it has to be the right buyer. Using descriptive, honest words saves everyone time and brings the seller more money!!!

    • Seth Williams April 19, 2015, 6:28 pm

      Thanks for stopping by Heather, and thanks for your comment! It’s great to hear from someone like yourself who know just how powerful the right words can be. Thanks again for sharing your thoughts!

  • michelle May 15, 2015, 9:17 pm

    Hi Seth. I have a very old house that Im trying to sell. Im wondering if you can look at my situation and just give me some advise. Please Please…!!! Thank you.

    • Seth Williams May 17, 2015, 11:01 am

      Hi Michelle, what’s your situation? What sorts of questions do you have?

  • Dina A Fitzpatrick May 28, 2015, 2:48 pm

    Beautiful Seth 🙂

  • Petson June 22, 2015, 7:56 am

    Thanks Seth for the wonderful idea, with the help of this now I think I am able to sell my aunt’s house and also like to share your idea in my friends circle.

  • Kim Kluge July 2, 2015, 1:24 pm

    You implied in the video that I watched (before visiting this site) that your 30 attention grabbing headlines and other text was free on this blog. Thanks for the info about postlets, but I’m disappointed to see the marketing text costs $30.00.

    • Seth Williams July 2, 2015, 1:39 pm

      Thanks Kim, it actually is free! All you have to do is sign up for my email list (see the opt-in box above) and you’ll get access to this item for free. Sorry for any confusion!

  • Nikhil July 18, 2015, 1:49 pm

    Hi Seth Williams,
    First I tell you how I found this article? I was searching an article that could help me in writing a great sales copy. Here I found everything what I was looking for. Thanks for this useful article. It resolved my each query….Now I got confidence to write an effective classified for my new client.

    Thanks again for sharing.

    • Seth Williams July 18, 2015, 8:37 pm

      That’s so awesome Nikhil! Thanks so much for letting me know how you found the blog post!

      You totally just made my day. 🙂

  • Rhonda August 19, 2015, 4:00 pm

    Will the Headlines & Listings package work for marketing wholesale deals to cash buyers/investors? I have been getting deals, but finding the buyers quickly has been a challenge.

  • Adam B. P. August 26, 2015, 7:39 pm

    Hi Seth, I am also a new Agent and I Just took my R.E. test yesterday. I have been practicing writing ads but they all sounded generic. I am not a terrible writer, but I found my ads boring and they are not getting much attention (actually haven’t got any response to any yet). I decided I need help. When I read this very informative website created by you, It was like finding treasure! You are a great person for sharing this info. Your the best Seth Williams!!!
    I will sign up for RE-Tipster and I am looking forward to reading the material you have provided right a way!

    • Seth Williams August 26, 2015, 8:01 pm

      Thanks so much for the kind words Adam, that’s awesome! I’m so glad you’re finding this stuff helpful.

      I know what you mean, it’s not always easy to think with our creative sides – sometimes it just takes a little bit of inspiration and example to kick this part of our brains into high gear.

      Best of luck to you!

  • Anthony O. September 2, 2015, 12:29 am

    Hi Seth,my brother is not a real estate agent nor am I but we invest in large pools of properties and then we sell them ourselves..We are not looking to distribute our properties through any real estate agencies like Zillow etc,but I know that we would love to be able to utilize the app to help us with the right formats in making up our ads/descriptions etc..Is it possible that we are able to use this app the way we would need to as described? I would love to help our business…If not could you steer me toward the right direction…Thank You

    • Seth Williams September 2, 2015, 8:55 am

      Hi Anthony, this isn’t an “app” per se, it’s just a format for writing property listings (and it works pretty well when you follow it to a T). If you applied it to your own listings, I’m sure you’d see a positive effect.

      Does this answer your question at all?

  • wendy September 2, 2015, 1:58 pm

    I am a real estate newbie..and I want to stick out from the crowd. I would love your package.

    • Seth Williams September 2, 2015, 2:03 pm

      Hi Wendy, all you have to do is sign up for the email list and you’ll get instant access to it!

  • Piyush September 8, 2015, 7:31 am

    Hi Williams,
    Great article and really helpful. How you can think like this

  • navaneedh September 16, 2015, 11:34 pm

    nice article..

  • Karen Lautenschlager November 9, 2015, 2:34 pm

    Hi Seth, we are finding that realtors in our area don’t seen to have the same vision as we do. My husband and I rehab and resell. We are desperately trying to get the RE’s to understand that verbiage is everything. I feel your program will be beneficial to our style of listing. I also want to make “Sales Flyers” to place around town, and copies in each property for potential buyers to take with them sop this home will not be out of sight, out of mind.

    Do I go the PayPal to order immediately?

    Thanks for your knowledge!

    • Seth Williams November 9, 2015, 8:31 pm

      Hi Karen, I saw your transaction come through – looks like you figured it out. 🙂

      Thanks for your purchase! I’m glad this stuff is resonating with you.

      Best of luck to you!

  • Claire November 18, 2015, 4:51 pm

    Great tips! Sometimes I think it’s also a good idea to contact print companies to have them design signs and other advertising tools. Professionals can help you save a lot of time and money sometimes!

  • Charlie November 21, 2015, 2:45 am

    this is a great deal of ideas, Seth. I have learnt quite a bit from what you shared here. Awesome work, keep it up. I would like to get that package if it’s not too late. I’ve bookmarked your site. I’m subscribing to your list. Thanks again Seth.

    • Seth Williams November 21, 2015, 2:33 pm

      Thanks Charlie! If you’ve subscribed to the email list, you should get an email where you can go and download this item for free.

      If you need me to send you the link again, just let me know.


  • pippa November 26, 2015, 12:12 pm

    I adore your ideas but how would you write a leaflet to mail through someone’s door of a house that you really wanted to buy ?

    • Seth Williams November 27, 2015, 9:48 pm

      Hi Pippa, I honestly haven’t ever tried that particular approach, but I have tried working with neighbors to buy and/or sell their properties (to combine then with my properties). You can check out how I do that right here.

      Good luck!

  • Mayur December 1, 2015, 1:50 am

    Hi Seth,

    Thank you so much for this wonderful article. This is simply great and really helpful.
    I am owe a small real estate business in India and I am always keen to learn more things from selling prospective. I have already shared this article with my team. I would surely start following the practise suggested by you and market my properties according.

    Again I would like to thank you for posting this wonderful article.

    • Seth Williams December 1, 2015, 9:47 am

      Hi Mayur – thanks so much for the kind words, and thank you for sharing this article with your team! I’m honored that I was able to help you!

  • Oliver Carter December 4, 2015, 3:48 am

    I think that the most important thing is where you choose to put the listing. You need to use all the available marketing tools, especially the online ones.

  • nathan December 10, 2015, 9:54 pm

    Thanks for sharing this very informative article. I just love the idea, I’m a broker in the Philippines and I’m listing my properties. As you said, good listing needs to follow a certain order and have the right “flow” to it. And I will surely follow yours 🙂

  • Tai Huynh December 25, 2015, 8:54 pm

    Hi! Nice article, i love the idea “blow my competition out of the water” – let’s make difference. 😀

    • Seth Williams December 26, 2015, 8:17 am

      That’s what I’m talking about Tai! Thanks for reading. 🙂

  • joseph January 6, 2016, 8:39 pm

    Good day, please i would also appreciate it if you can also send me the files also. Thanks

  • Robb Ascherin January 8, 2016, 6:52 pm

    Hi Seth
    I am new to real estate . I am just now getting started on my listing and I am not even close to being a creative writer. I was curious if your package was still available .. Thank you

    • Seth Williams January 9, 2016, 4:52 pm

      Hi Robb – it is! You can get it right at the bottom of this blog post (see above), or if you want to sign up for the email list, you’ll get access to this item (and several others) for free.

      Thanks for asking!

  • elissar January 12, 2016, 2:17 am

    i need more phrases to help me to describe a property
    Best Regards
    Thank You

  • Toni January 12, 2016, 11:11 am

    Hello Seth,

    Thank you for the great advice! I have been industry for several years and knew that my descriptions were uninspiring but did not know how to jazz them up! I am glad to have found you online.

    • Seth Williams January 12, 2016, 2:42 pm

      That’s awesome! I’m glad you found the information helpful Toni!

  • Amanda Williams February 1, 2016, 9:48 am

    Thank you for the article!

  • Vicki Harrison February 6, 2016, 6:29 pm

    Great article… Please send the package and sign me up for the newsletter!! Thanks!!

    • Seth Williams February 8, 2016, 10:37 am

      Hi Vicki, it looks like you’re on the list (which means you should have gotten a link to the subscriber toolbox page). If you still need help (i.e. – if you never got the link), let me know!


  • Annie March 3, 2016, 4:50 am

    its shame that i dont use either tweeter or gmail, but i would love to have a free copy pls

    • Seth Williams March 3, 2016, 12:27 pm

      Hi Annie, all you need to do is sign up for the email list and you’ll get a link to the REtipster Toolbox, where you can download it for free. Thanks!

  • Paul Muthoni March 7, 2016, 2:49 am

    Sign me up

  • estate photography March 21, 2016, 12:07 pm

    Descriptions are so important that there are even professional copywriting services that will write the description for you.

  • Denise workman March 31, 2016, 8:36 pm

    Your wisdom is greatly appreciated as I sit here writing my first listing marketing remarks. Thanks for sharing the info. God bless you!

  • Jesse May 2, 2016, 10:04 am

    Hi Seth.

    I do ad writing but have no experience in real estate ads. However I see that with a little work, the ROI for investing in ad writing could be massive. If you have a minute pls check out my site and get back to me if you see room to use this software for customizing real estate ad swipes.

    • Seth Williams May 2, 2016, 4:03 pm

      Hi Jesse – just checked out your site. I think there would TOTALLY be a demand for that kind of software if it’s tailored specifically to real estate (I’d buy it in a heartbeat). I think the product might take a bit of refining to “pretty it up” and make it idiot-proof for all potential users, but there is definitely some value there.

      If you need any test-user feedback, I’d be happy to help!

      • Jesse Gilbert May 2, 2016, 11:59 pm

        Great. Please contact me at the email I used here and I will send you the info…I’d like to chat.

  • Jason Wheeler May 11, 2016, 2:20 am

    My favorite tip is DON’T OVER HYPE

    People see through that stuff really fast these days don’t they.

    • Seth Williams May 11, 2016, 11:06 am

      TOTALLY agree Jason. People definitely aren’t stupid – and it always amazes me how many sales people don’t seem to understand this.

  • Anne Stewart May 25, 2016, 3:43 pm

    Your information is practical, positive, and helpful. I’m an agent trying to sell my own home, I agree that writing an attention-getting description is key. I’m also trying to figure out how to reach my market besides listing it on the MLS. Thank you for your creative and thoughtful post, Seth!

    • Seth Williams May 25, 2016, 8:31 pm

      Thanks Anne! One other way might be to list the property on Craigslist and/or ForSaleByOwner.com – those sites seem to operate on a different wavelength than the MLS, and different buyers tend to shop on those sites. Best of luck!

  • Roman June 4, 2016, 4:24 am

    Hi Seth
    I purchased your ads and the copy is great. I noticed that overall they were shorter than many ads, offered some but not a lot of details, and none of them included the price. This isn’t a critique at all…Im really curious what is the reasoning? Do you add more details? Price? Finance Terms and/or options? Or just leave it vague on purpose? I’m writing my first ads and am really curious!

    • Seth Williams June 5, 2016, 1:02 pm

      Hey Roman, thanks for your feedback! I think the length of the description depends partially on the property itself, and how much there is to explain. Some properties probably do warrant more depth than others (for example, a 20,000 square foot home could easily be MUCH longer than an ad for a 1 acre vacant lot).

      I typically offer financing as an option with properties I sell, but give people more of an incentive to pay cash (just because I prefer to get all of my cash at closing rather than over the course of 3 – 10 years). The primary goal is to make the property sound as awesome as it is, and to help the buyer’s dreams come alive (because for most real estate transactions, the decision to purchase has everything to do with a person’s emotions).

  • Simon June 24, 2016, 9:52 am

    Great article and tips. For someone to think out of box. Here is new, yet very well designed property European search portal that accepts unlimited listings free: http://www.astrodoma.com

  • James July 13, 2016, 2:58 pm

    Hi Seth, was reading your post above was helpful. I work in the Middle East, Dubai as a Real Estate Agent. We have apartment blocks where there is the same units throughout a project of 20 buildings. Is there any advice you can give on how best to make something that is all the same and listed with every agent in the market (very little exclusive sellers) sound different and attract more call ins. check out the website that is very popular in Dubai http://www.Propertyfinder.ae you will notice that most of the listings are fairly dull. Any advice would be well received.

    • Seth Williams July 13, 2016, 3:52 pm

      Hi James – wow, that’s a great question. I encounter this all the time, and I know what you mean… sometimes it’s a challenge to make YOUR listing look more compelling when every other (similar/identical) listing in your market is basically offering the same thing.

      Even though the product may be similar, there’s no reason you can’t make your listing look WAY better than all the other boring, monotonous ones in your market. You could also consider posting your ad in more places (outlets where you competition isn’t present). There’s actually a lot more you can do, which I explain more in this blog post – be sure to check it out!

  • Alie August 6, 2016, 2:32 pm

    I’m a newbie in this real estate industry and trying to read more on how to be an effective e-marketer. I’m doing this job for about a month and I’m using trial and error what are the things that can capture the interest of my prospect. This is my first time to see actually an example on how to be different from the usual advertising or listing. I will use the knowledge I got from here. Hope I can be great as you are.
    Thank you and hoping to hear from you.

    • Seth Williams August 7, 2016, 1:45 pm

      Thanks for your comment Alie! Writing great listings takes a little bit of creative energy, but it’s not as hard as you might think. Use your imagination and you might be surprised at what happens!

  • David Warner September 9, 2016, 1:11 am

    This one os really a good post with a lot of useful stuff about the topic buddy.

  • Symdo Kvy September 17, 2016, 9:23 am

    I just wrote one after reading this. Helped me write better. Thanks a ton!

  • Laura October 20, 2016, 5:44 pm

    Hi Seth, great read on your article. I am new to the real estate industry, I have been developing my own style of writing when it comes to placing ads online. I started off by looking at descriptions of published ads but according to your article you mention that its a dead end. I would like to start from square one as you suggested so I can learn what tactics work and why along with your marketing materials. What advice do you have for me given the circumstance, also is your package still available? Thanks for your time in advance.

    • Seth Williams October 21, 2016, 10:57 am

      Hi Laura – thanks for sharing your thoughts (and yes, the Headlines & Listings Pack is still available)! I think it can help to read other published ads, but only to the extent that those published ads are GOOD and move readers to action (and as you’ll probably see, most listings are not that well written).

      I think the important thing is to use your own creativity along with powerful action words and language has has been proven to get results. If you put enough time and thought into your listings, you can create something very compelling.

  • Laura October 21, 2016, 2:50 pm

    Hi Seth, great read on your article. I am new to the real estate industry, I have been developing my own style of writing when it comes to placing ads online. I started off by looking at descriptions of published ads but according to your article you mention that it’s a dead end. I would like to start from square one as you suggested so I can learn what tactics work and why along with your marketing materials. What advice do you have for me given the circumstance, also is your package still available? Thanks for your time in advance.

  • Kadhal Kadhai Tamil October 22, 2016, 9:10 am

    I was very much impressed with the writing flow of this article and I could possibly see the smart ideas provided in this blogpost. I hope this could help the newbies to write their attractive and engaging article for sure. 🙂
    Best Regards
    Kadhal Kathaigal Tamil

  • Victor Shivers November 7, 2016, 5:54 pm

    HI Seth,
    Once again great article I would like to get my hands on this package I have signed up for the REtipster Club.

  • maria kunis November 24, 2016, 1:13 am

    Hey Seth Williams !!!!

    It’s been great such articles.I really appreciate it.The content you have written in your blog is valuable.As a Real Estate Agent, you might not think of yourself as a “sales person”, but in fact that’s exactly what you are. You sell properties, normally through your persuasive ability to talk to potential buyers and convince them that your listing is just what they’re looking for.
    As well as having great inter-personal skills, a Real Estate agent needs to be able to write a listing that clearly communicates why your property is the deal of a lifetime and can’t be missed!The quality of your ads reflects the quality of the listing and the quality of your service.

    Have a great day
    Warm regards

    • Seth Williams November 27, 2016, 2:16 pm

      Thanks so much for sharing your thoughts Maria! I totally agree, and I’m glad this article resonated with you. 🙂

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