We’re into real estate investing. We’re also into keeping it real.

Some of the links in this article help to financially support this website, but the real-world guidance is all REtipster.

A good video is ALWAYS a helpful thing to include in your real estate listings.

But the problem with video is, it’s a huge pain to do them well.

It takes years of learning and practice to even approach a high-quality video – and that’s why most people don’t do it. Heck – just understanding how to use video editing software can take a long time to figure out.

Ever since video was invented, there’s always been a huge barrier to entry, but something you may not know is – in recent years, videos have gotten MUCH easier to make.

Even if you’ve never spent one second of your life creating professional videos, I’m willing to bet that even you have what it takes to do this.

Here’s one I just made in just a few minutes…

Making this video was not difficult.

I used a website called InVideo to do it.

InVideo allows anyone to do video, with no need for an editor or sophisticated editing skills.

If you’ve ever used Canva, you’ll find a lot of similarities here. In fact, one of InVideo’s goals is to become the Canva for video creation, and so far they seem to be on the right track.

What’s Can It Be Used For?

Now obviously, most real estate investors can use this kind of software to make property listing videos, but there are a lot of other creative ways to put these kinds of videos to use.

Most InVideo users employ this kind of software for two key purposes:

  • Content Marketing (giving out information and tips to people to build trust)
  • Creating Ads for Products (5 – 10-second bumper videos)

In fact, this is something that most of the biggest news and entertainment websites on the internet have been doing for years. Ever seen these kinds of short videos before?

This is the exact software used by companies like:

  • Reuters
  • CNN
  • CNBC
  • Sony Music

You see, InVideo used to be strictly an enterprise product (only accessible to big companies making over 1,000 videos per month), but the software was just recently opened it up to smaller “prosumers” and consumers just like you and me.

The point is, you aren’t limited to creating property listings with this software. It’s a great tool for consistently giving out helpful, interesting content to your buyers list, your followers, your potential clients and the like.

Making Money From Video

Another potential use for this kind of software is to create videos and sell them to other people and companies.

Creating and editing a single video can be a very expensive thing to outsource (trust me, I’ve tried it and it’s not cheap), but when you have software that makes it this easy, and if you feel like you’ve got a knack for it, you could easily create and sell videos for $100-a-pop and the software would easily pay for itself very quickly.

And speaking of cost, this is BY FAR, the cheapest software of its kind (which is surprising, considering how dynamic and easy it is to work with).

They have a free plan that allows up to 10 videos per month (limited to 720p). It’s without a watermark too – which is a big deal. You won’t find this anywhere else.

I’ve used other software like this in the past – and what I like about InVideo is that it gives you A LOT of different options and ways to customize these videos. You aren’t stuck with one or two basic templates, you can go nuts with how you want your videos to look (e.g. – fonts, colors, length, music, images, stock footage, etc).

Things to Watch Out For

Unfortunately, whenever software presents you with more options and choices, this also gives you more layers of complexity, which means you’ll have more things to learn and sift through (don’t get me wrong – it’s nice to have flexibility, but it also adds to the learning curve).

The first time I logged into the site, it took me a while to figure out where to go and what to do… so I wouldn’t call it “idiot-proof”, but once you’ve figured out the basics, it’s a breeze.

I’ve also found that not all of the stock music and the stock footage is a great fit for every video. Some of the music sounds a little cheesy and not all of the stock music is top-shelf quality, so it’s important to make the right choice when you’re creating your videos – or it could have more of a negative impact on the things you’re promoting.

For the same reason, it’s important to use high-quality images, footage in your final video, it’s just as important to use high-quality audio elements that actually convey the vibe you’re looking for.

Hint: If you ever need to buy royalty-free stock music for your videos, check out BeatSuite, PremiumBeat, AudioJungle or Epidemic Sound.

For the cost of this software – it can bring a HUGE value to the table if you actually use it. I literally don’t know of an easier way to make videos like this, without using any crazy expensive software that bogs down your computer and takes hours to produce.

For 99% of real estate investors I know, this is probably the best option to use if they want to start making videos on a regular basis.

Have you used video in your real estate listings? Tell us about your experience!

The Best Real Estate Investing Strategy I’ve Found

The most powerful strategy I've used to build my real estate investing career is NOT what you might guess.

Land investing (that's right, buying and selling vacant land) is a massive opportunity that most investors aren't paying attention to. For the few land investors who know how to pursue this business with the right acquisition strategy, it's an extremely lucrative and low-risk way to build serious wealth from real estate.

If you want to get the inside scoop on how to start and run your own land investing business, come and check out the Land Investing Masterclass – where I've put together a full 12-module course with dozens of videos, bonuses, downloads, group coaching sessions and a members-only forum (where we spend time answering questions every week). There is no better place to learn this business from the inside out!

About the author

Seth Williams is a land investor with hundreds of closed transactions and nearly a decade of experience in the commercial real estate banking industry. He is also the Founder of REtipster.com - a real estate investing blog that offers real-world guidance for part-time real estate investors.

Did you find this article to be helpful?

Our goal is always to provide our readers with the most up-to-date and relevant content so that we can continue to empower others! Please share your feedback.

Join the conversation

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Blessing Akajiaku says:

    Not videos, but I create ads on Canva and it’s really cool. That’s why I believe InVideo will do a great job.

    Is it limited to certain countries?
    And it appears the software can only be used on a PC? Because I can’t find find it on Google Play.

    1. Agreed, Canva is a GREAT tool for creating visuals… I still can’t believe it’s mostly free.

      I don’t believe it’s limited to certain countries, but I guess I haven’t tried it outside the US – so maybe I’m wrong.

      I was able to access everything on my Mac just fine. One thing to note – the URL is InVideo.io (NOT InVideo.com). I made that mistake a few times myself… so maybe that’s the issue you’re running into?

      1. Blessing Akajiaku says:

        Thanks for sharing the URL. I’ll check it out.

        BTW, I tried using Canva on my PC yesterday. I made a mini-video (much like a GIF but it’s not) and it came out nice. Though without a background music. I tried singing up for Pro but it rejected my card.

Bonus: Get a FREE copy of the INVESTOR HACKS e-book when you subscribe!

Free Subscriber Toolbox

Get immediate access to videos, guides, downloads and more tools for real estate investing domination. Sign up below for free and get access forever.

Scroll Up

Welcome to REtipster.com

We noticed you are using an Ad Blocker

We get it, too much advertising can be annoying.

Our few advertisers help us continue bringing lots of great content to you for FREE.

Please add REtipster.com to your Ad Blocker white list, to receive full access to website functionality.

Thank you for supporting. We promise you will find ample value from our website.