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That’s why we wanted you to know that some of the links in this post are connected to our sponsors — but the real-world guidance is all REtipster.
A selling website is a very important thing for real estate professionals.
Whether you're a house flipper, property manager, wholesaler, realtor or land investor – we ALL have a fundamental need for a highly functional, well-organized, good-looking online space to showcase our properties to the world.
For most real estate professionals, their selling website is the most visible online platform they have. This is the highest traffic website where most of their potential customers will discover who they are. Given the inherent importance of this website – it's a tool that shouldn't be taken lightly. Using just ANY old website isn't going to cut it.
If you want to give people a solid first impression that causes them to come back again and again, you're going to need well-designed, state-of-the-art platform that gives you instant credibility when the eyeballs of your prospects hit your website.
There's no better way to send prospective buyers running the other way than with a horribly designed site that looks like it was built by a 4th grader back in 1997. These kinds of websites may be easy and cheap to publish – but in most cases, they're going to hurt you.
Surprisingly, there are still A LOT of sub-par real estate websites on the internet today… but if you're willing to take the extra step of creating something that looks undeniably professional, trustworthy and worthy of attention, it won't be difficult for you to stand out from the crowd when it counts.
Until recently, building and designing a website was NOT an easy task. Giving a website the look and feel of quality required a lot of “know how”, and it's something I struggled with for a long time. I've been running multiple websites (including this blog) for several years now and I STILL don't consider myself much more than an amateur when it comes to web design. When I want my websites to look amazing, I almost always have to pay for outside help.
There's An Easier Way
Here's my situation… I've needed to revamp my selling website for a while now.
When I set up my first selling website in 2009, I paid $1,500 for it (which was actually a great deal, considering my local ad agency quoted me a price of $12,000 for the exact same thing). The website looked great when it was finished – but even though it was “pretty”, it wasn't very functional.
The whole point of my selling website was to create beautiful property listings for the world to see, and even though my web designer was great at making beautiful websites, he didn't understand how to make beautiful REAL ESTATE websites.
On my second go around – I wanted to do this right. My first priority was to find the fastest, easiest, most convenient way to set up a real estate website that would look amazing WITHOUT paying a small fortune for someone to screw it up in the end.
Since I already had some experience with Lead Propeller, I knew it was a very simple and practical option. As you'll see in the video below, this service is ridiculously easy to use…
Note: We do have an affiliate relationship with Lead Propeller. If you'd like to give it a try, be sure to use promotional code RETIPSTER when you sign up. This will give you 75% off your first month and I'll get a small commission from the sale (thank you for your support!).
Also, as I mentioned in the video above, be sure to utilize some of the free images available on Unsplash. Trust me, these will make your website look amazing.
An Abundance of Value
Now, when I first heard about Lead Propeller, I was a little hesitant to sign up for another monthly subscription.
I knew it was possible to get a website up and running for a couple hundred bucks if I wanted to, but the problem was, my design skills were almost non-existent. If I wanted my website to look good AND operate with all the functionality it needed, it was going to cost me, both in time and money.
The nice thing about Lead Propeller is – for the cost of a monthly subscription, you won't just get one website, you'll get THREE websites (a Buying Website, Selling Website, and a Wholesaling Website) and they'll all work with the same level of ease and simplicity as shown in the video above.
And each one comes with a TON of value-added resources:
- Proven and effective content included (so you won’t have to “make up” anything new to say).
- Your sites are fully customizable through an editor that doesn’t require any coding knowledge.
- The system uses a mobile responsive design, so your site will look great on any device.
- Comes with pre-built forms that can relay information to you via email AND an instant text message.
- Integrates with email marketing providers like MailChimp, Aweber, Constant Contact and GetResponse.
- You can easily add a WordPress blog to any Lead Propeller website.
- Lead Propeller sites are built specifically for real estate investors, by real estate investors.
- Comes equipped with dozens of video tutorials on how to optimize and promote your site.
- In-house support available by phone and email.
I currently have three websites running in my business. Altogether, I’ve paid thousands for each of them. Each one serves a vital set of needs in my business and they’ve all paid off in a big way, so it goes without saying – getting access to all of this for one monthly subscription is a bargain… especially if you're using each of them to their full potential.
The Importance of First Impressions
It took me a while to realize it – but the first impression of a website says a great deal about the person and/or business behind it.
Take the REtipster Blog, for example. In my first 6 months of running this website, I rarely got more than 10 visitors per day (and about half of those visits were coming from me).
When I finally invested in a high-quality theme, professionally designed logo and made other tweaks to the overall appearance and navigability of the website, I was astounded at the eventual uptick I saw in monthly visitors to the site (now hovering at around 100,000 visitors per month). It didn't happen overnight, but when the right components are in place, it's amazing to see how the world starts interacting with your website!
Part of the reason this happens is because of high-quality content, but another huge reason for the increase in traffic came from having a site that was designed well and easy to navigate. When people get are getting a great first impression when they land on your homepage, they'll start taking you MUCH more seriously – and in time, the traffic will follow.
The same thing can happen to you – but only if you invest the time, money and energy into a website that is worthy of people's attention.