About a year ago, I published a handful of blog posts about how to build your own real estate website.
These blog posts have been a fairly big hit over the past year, and I think they were instrumental in helping “web design novices” take the first step toward establishing their presence on the internet.
Even as helpful as those tutorials may have been, I still get the occasional email or comment from new investors who still need more help connecting the dots. For one reason or another, the process of creating a real estate website still isn't quite as easy as it should be. I have to admit, even though I was able to bridge some of the gaps for people who were just getting started, I wasn't able to make it quite as easy as I wanted it to be.
To be honest, I understand why some people are still getting lost in the process. Tools like WordPress and Bluehost may have simplified the process to some extent, but it's still not as idiot-proof as it should be. After all – we're real estate people, not web designers… so why hasn't anyone made this process easy enough for “normal people” like us??
Introducing Lead Propeller.
This past year, Danny Johnson (one of my buddies in the real estate blogosphere) brought a new product to the market that has already proven to be a game-changer. When he introduced Lead Propeller (aff link), he took some HUGE strides toward our common goal of making it way easier for real estate investors to create good-looking, highly effective websites that get results.
And the beauty of this system is – it doesn't just show you how to maneuver through the complications of building a website, it eliminates the complications altogether. Lead Propeller isn't designed to serve the needs of just one type of real estate investor, it serves every type of real estate investor. Whether you're looking for buyers, sellers, renters or new wholesaling opportunities, Lead Propeller pretty much does it all.
Just to prove to you how simple it is, check out the 5 videos below that explain how to set up your buying website…
Step 1: Sign Up (3:53)
Be sure to use promotional code RETIPSTER upon checkout. You'll get an instant 75% discount on your first month and the REtipster Blog will get a referral fee for your business!
Step 2: Setting Your Contact Details (2:29)
Step 3: Choosing a Template (2:22)
Step 4: Customizing Your Site (8:20)
Step 5: Publishing Your Site (2:25)
…and that's all there is to it! As the videos explain, you don't need a degree in computer science to get one of these websites online. This is literally the easiest website creation process I've ever seen (and I'm not exaggerating). Check out this real world example and you'll see pretty quickly, this thing is slick, easy to navigate and it has pretty much everything you'll need, right out-of-the-box.
Note: If you're looking specifically for a Buying Website that is geared towards land investing, check out these instructions on how to do it.
Is It Worth The Money?
As you can see, Lead Propeller is ridiculously easy to work with and the websites are gorgeous – but at a price tag of $49/mo, some people may be asking themselves the same question I did – is it really worth the money for this kind of website?
I thought it was a valid question too, until I realized something…
This isn't just one website – this is three websites.
For the exact same price, you'll have the ability to create three unique, state-of-the-art, highly functional websites – a Buying Website, a Selling Website and a Wholesaling Website (which also serves as a squeeze page). Lead Propeller will handle ALL of your company websites at no additional cost.
And just to be clear… these aren't your typical, run-of-the-mill websites. Each one comes with a TON of value-added resources:
- Proven and effective content included (so you won't have to “make up” anything new to say).
- Your sites are fully customizable through an editor that doesn't require any coding knowledge.
- The system uses a “mobile responsive” design, so your site will look great on any device.
- Comes with pre-built forms that can relay information to you via email AND instant text message.
- Integrates with email marketing providers like MailChimp, Aweber, Constant Contact and GetResponse.
- You can easily add a WordPress blog to any Lead Propeller website.
- Lead Propeller sites are built specifically for real estate investors, by real estate investors.
- Comes equipped with dozens of video tutorials on how to optimize and promote your site.
- Includes templates for buying sites, selling sites, renting sites and wholesaling sites.
- In-house support available by phone and email.
I currently have three websites running my business. Altogether, I've paid thousands for each one of them (because each one serves a vital set of needs in my business – and they're worth the money).
True Story: When I created my first website back in 2008 (long before Lead Propeller existed), I hired a web designer through Elance and ended up paying over $1,500 for them to do it for me (and for a custom website, this is actually considered to be a good deal, most custom websites can cost upwards of $10,000).
The only problem was, my website wasn't nearly as functional, user-friendly, customizable or downright beautiful as the templates available within Lead Propeller. If I'd could start over and take care of all three of my websites with a solution like this, I would do it without blinking an eye (seriously – it would be a no-brainer decision).
Is Lead Propeller Right For You?
To answer this question, I think it just depends on what your business priorities are and how much background (if any) you already have in web design.
If you're a total novice when it comes to building, designing and promoting websites (and let's be honest, most of us are), I'd say chances are more than likely that you could stand to benefit from a service like this.
On the other hand, if you're already well-versed in web development and/or you're willing to pay someone else to do the job for you (or learn how to do it yourself), then no – you probably don't need a system like this.
As with any product or service – I can't tell you that this is the #1, most important priority for your business, because I don't know your situation. I would say however, that it's important to understand three things:
- What your business really needs right now.
- What you're capable of doing on your own.
- Where your increasingly-valuable should be spent.
If you're anything like me, a good website deserves a VERY prominent spot on your priority list (because this is where most of my new deals come from)… but it doesn't necessarily mean that YOU need to become the web design expert. With a system like Lead Propeller, you can effectively bridge the gap and get your desired result in a fraction of the time.
If I was starting over today and I wanted my website to become the biggest source of my new deal flow, I would find room for this expense somewhere in my budget – because deal flow is the lifeblood of any real estate investing business.
If nothing else… you can always give Lead Propeller a shot for one month just to see if it's really as easy as I'm making it look. Remember – if you sign up through the links in this blog post (and use promotional code RETIPSTER upon checkout), you'll get an instant 75% discount on your first month and the REtipster Blog will get a small referral fee for your business (thanks)!
I can only speak for myself – but if I was new to the game of real estate investing and my website had the potential to be a game-changer in my business, I think $12.25 would be a pretty good price just to see what this is all about.
As always – keep plugging away, keep pushing yourself to grow, and you will get to where you're going!