We’re into real estate investing. We’re also into keeping it real.
Our goal is to feature products and services we think you’ll find useful. Some of the links in this article may help to financially support this website, but the real-world guidance is all REtipster.
Still using Excel files to track your rental properties’ financials?
Most new landlords don’t realize just how much data and information they need to track on an ongoing basis for each rental property.
Sure, landlords need to track income rents and outgoing mortgage payments. But there’s a lot more to the story, including expenses like repairs, maintenance, property management fees, taxes, insurance, bookkeeping, accounting, mileage, and more.
And of course, this says nothing of other financial information such as property values and mortgage balances or all the documentation that goes along with them, like lease agreements, move-in/move-out condition statements and photos, property management contracts, appraisals, home inspection reports, and insurance policies.
Once upon a time, landlords and property managers kept track of their numbers and stored paper documents in a huge filing cabinet. In more recent decades, they started keeping electronic files saved on their hard drives.
Today, it’s easier than ever to automate their rental property financials through online applications like Stessa.
Stessa aims to track all of your financial data and documents automatically, every single month.
After taking a closer look at the software firsthand, we found that they largely succeed at this, by syncing with your bank accounts, mortgage lender accounts, Zillow, and other live data feeds.
When you connect a mortgage or bank account to Stessa, you assign it to a particular property. Stessa then pulls transaction data in real-time, so your account updates when you make a mortgage payment, when your tenant deposits rent, or when you pay a plumber for a repair. They do a good job of tagging and labeling different expenses automatically (although sometimes you do need to label them manually).
You can log in any time to check on each property’s performance, down to the individual rental unit. Instant reporting includes income or expenses, cash flow, return on investment, current equity, and many more.
How Stessa Works
Stessa is extremely easy and intuitive to use.
When you first register, Stessa asks you a few simple questions to initiate your account. They start by asking how many properties you own, and a property address to kick off the process. From there, they pull up public record data about the property, and you’re off and running.
You then enter basic details about the property, such as:
- When you bought the property
- Your purchase price
- Original loan amount
- Current monthly rent amount
Stessa pulls Zillow’s Zestimate of the property’s current value, which you can edit based on your own opinion of its value.
That’s when things get really interesting.
Connecting Your Mortgage Account
Stessa can connect to your mortgage account and pull data in real-time.
Your monthly payments, principal balance, late fees, escrow information, and other mortgage-related information all feeds into your Stessa account automatically.
All you have to do is authorize Stessa’s access by linking the lender account and signing in to it with your username and password.
Stessa can link with major lenders like Chase, Bank of America, Wells Fargo, and so on, but their list of “syncable” lenders includes dozens of smaller mortgage lenders as well.
If your current lender can’t sync automatically with Stessa, you can still upload a CSV file with your transaction history.
Connecting Your Bank Account
Similarly, you can connect your bank account to sync all other expenses and income. It works best if you keep separate bank accounts for each rental property. That way, you can associate each bank account with each property saved on your account, and it automatically applies income and expenses to that property.
As rents come in and expenses like repairs go out, Stessa pulls the transaction data from your bank and does its best to label it. Sometimes you’ll still need to get in and clean up the transactions a bit, however.
Again, Stessa can connect with most major banks, and many smaller banks as well. For banks that can’t be synced with Stessa or cash transactions that never end up deposited in the account, you can either add income or expenses manually or upload a CSV file or Quicken QIF file to add these transactions with a single click.
Any self-managing landlord or property manager knows that rental properties come with a ton of paperwork.
From lease agreements to property management contracts, mortgage notes to settlement statements, insurance policies to appraisals, you need to track all of it.
On Stessa, you can upload and store all your documents, each labeled and assigned to a specific property or unit. When you need to access your documents, you can sort by property, date, or document category.
It sure beats storing documents on your hard drive, or worse, keeping an enormous filing cabinet in your basement.
Tracking Property Performance
One area where Stessa excels is reporting. At any time, for any portfolio, property, or unit, you can generate any of a number of financial reports.
The four main reports Stessa provides are:
If the report includes uncategorized transactions, the system will prompt you to label them properly.
The tax package reporting proves exceptionally useful, whether you’re preparing your own tax return or paying an accountant to do it for you. It breaks down each property’s or portfolio’s net income and other salient details in an easy-to-read summary.
Beyond the exported reports, the application itself lets you view online reports in real-time, with visualizations.
You can see your equity, expenses, and cash flow all at a glance.
While not the core of Stessa’s service, they do offer a handful of additional resources, largely centering around tax preparation and education.
These guides and tools include lists of tax deductions for landlords, tax preparation checklists, and other tax-related resources. All of it can be found elsewhere online, but it’s nice to have these tax tips handy come tax time.
Stessa’s Business Model & Pricing
One of Stessa’s greatest selling points is that it’s free.
Of course, this begs the question,
“How do they make money?”
Like many online businesses, they don’t actually sell anything, but simply earn money by referring users to related services that do.
In Stessa’s case, that includes mortgage lenders, insurance companies, and other real estate investing-related services.
Even so, these affiliate partnerships remain surprisingly subtle, with no direct messaging or push toward them from Stessa that I could find.
For example, in an article about landlord insurance, they mention toward the bottom that they’re partnered with Hippo Insurance, but the monetization ends there.
From what I can tell, Stessa hasn’t rolled out its complete monetization yet. Here’s what they have to say on the matter:
“We plan to sell optional services for real estate investors such as mortgages, refinancing, and insurance.”
They also claim to sell things like,
“optional, premium services for real estate investors for a fee, to assist with things like rent analysis and market research,”
…although I didn’t see any of these premium services being actively promoted on the platform.
What I Love About Stessa
As outlined above, it’s hard not to love the price point. Free services that provide real value at no cost make a very compelling case.
Beyond the price (or lack thereof), the automated bank and lender integration is a standout feature. While it requires a small amount of manual cleanup, Stessa does a great job of pulling in your transactions and other financial data in real-time.
The same goes for automatically pulling public records such as the purchase date, purchase price, square footage, bedrooms, bathrooms, and so on. And they even go a step further to pull data such as the estimated property value from Zillow.
Stessa also makes it easy to segregate properties by portfolio. You can, therefore, view reporting details for individual portfolios, properties, or down to the unit level. It also helps come tax time, if you own multiple properties under different legal entities.
Creating multiple portfolios also serves property managers, who serve multiple landlords. That helps property managers keep each client’s properties separate, for reporting purposes.
And speaking of reports, I love how easy Stessa makes this. From income and expense reports to tax-friendly reporting packages, Stessa excels at reporting.
The home dashboard presents an excellent birds-eye view of your property portfolio and performance for quick reference.
Stessa also makes it easy to manually add or edit transactions. And alternatively, if you have a CSV file with transaction data (perhaps exported by a bank that can’t sync with Stessa), you can simply upload these files for easy data importing.
Finally, Stessa lets landlords add access to their account to third parties, such as property managers. That keeps everyone in the loop and using one centralized platform for tracking financials.
What I Don’t Love About Stessa
One area I found Stessa a bit clumsy was its failure to retroactively assign transaction data to associate with a specific property. Even with only one property saved in the system, and one mortgage account hooked up, it didn’t automatically register the mortgage as being associated with my one property.
Even after I assigned the mortgage account to the property, it didn’t go back and associate my previous mortgage payments with that property.
One additional feature that I think would make Stessa even more powerful and automated is online rent collection. If Stessa could process tenants’ rent payments for the landlord or property manager, it would keep the entire process on one platform with flawless income reporting – at least for rent payments processed on the platform.
This raises an important point: most online property management software services offer financial reporting. For many landlords and property managers, that makes Stessa’s financial tracking redundant, if they already get similar functionality through their other management software.
But overall, Stessa offers excellent rental property financial tracking at no cost at all to you as the user.
If you’ve ever used Mint.com, you know how useful it is to track your financial accounts, expenses, and overall net worth in one place. Being able to look at quick summaries and visualizations, then drill down into the details, helps keep your financials tangible and easy to understand.
Stessa serves a similar role but is specialized for rental property data and financials.
The transactions and equity are largely automated, requiring minimal cleanup on your part. You can spot trends early, generate monthly and annual reports with ease, and even prepare tax reports.
The ability to split properties into portfolios makes the service friendly to property managers and larger landlords alike. And being able to grant access to third parties, such as property managers or landlord clients, only improves the service’s flexibility.
Overall, I think it makes a great platform for landlords and property managers looking for a single platform to track their properties’ financials. Stessa does one thing and does it quite well.
Have you ever used Stessa? What were your impressions? How would you improve Stessa, if you could wave a magic wand? Share your thoughts below!
Need Help Finding Real Estate Deals?
One of the most important skills every real estate investor needs to learn is how to find great real estate deals. This is the bedrock of every successful real estate business.
I struggled for years to figure this out, but when I finally did - everything changed. The ability to find super-profitable deals consistently is a milestone that made all the difference to me, just like it can for you.
If you need help finding better deals - you need to know about The Beginner's Deal Finding Guide. This is a premium course from REtipster, all about getting you intimately familiar with the multitude of ways you can find incredible deals on any type of property in any market conditions.
We'll show you the essentials you need to know so you can put together your action plan and start finding deals today. Come check it out!