Creating a buying website is one of the smartest things I ever did for my business.
If you've ever done a direct mail campaign or scoured the internet for new deals, you probably know how time-consuming it can be to find new prospects and talk with them on the phone all day.
It chews up a lot of time.
In my first 2 years as an investor, I must have spent hundreds of hours talking with hundreds of people about their properties…
- Getting basic details about each property
- Trying to assess each person's level of motivation
- Learning about each property's history
- Figuring out whether each property was a viable deal
- Listening to each person tell me their life's story
- Deciding whether or not I should send them an offer
After my first couple hundred phone calls, I started figuring out that at least half of the people I talked to fell into one or more of the following camps:
- They had absolutely no interest in selling their property at a discount.
- Their property was absolutely not what I was looking for.
- Their property was way too expensive for me (even after a huge discount).
- For one reason or another, the math just wasn't going to work.
Each of these categories resulted in prospects that were unacceptable. In other words – all the time I had spent talking to these people could be considered a total waste. Of the other half that remained (i.e. – the prospects whom I did send offers to), approximately 90% of them weren't even going to accept my low-ball offer anyway.
After putting 2 + 2 together, I realized that I was spending a ridiculous amount of time on the phone with a lot of people for every ONE solid deal that I got under contract. At the end of the day, the numbers still worked (because it only took one deal to redeem all of my “wasted time”), but even so – it was exhausting.
I was tired of spending all freaking day on the phone with people who weren't going to do business with me! It wasn't until I created my first “Buying Website” (aka – Lead Generating Website) when all of this began to change for the better.
Designing A Buying Website Is Easy!
For a quick refresher on how to get your website online (starting from square one), this short video will show you how to:
- Register Your Domain
- Set Up Your Hosting
- Install WordPress (a website building platform)
Once you've completed Part 1, simply follow the instructions in this short video below: Head over to the AgentPress Sales Page through this affiliate banner:
As with anything – the more you put into your website, the more you'll get out of it. The video above shows the most basic layout you can achieve with AgentPress, but there are a TON of fancy things you can do with this theme (and many of the other options out there) if you're willing to learn the ins-and-outs of it OR hire a professional from a place like Fiverr or Upwork.
RELATED: As you can see from the tutorials above, creating a website with Bluehost and AgentPress is one of the most cost-effective ways to get your buying website up and running, but it does require some patience and learning along the way. If you still find this process confusing and/or you’re looking for a more user-friendly alternative, you may be interested in a system like Lead Propeller or Investor Carrot, which can do 90% of the “heavy lifting” for you. These are subscription services with a higher monthly cost but if ease-of-use is a priority for you, either one of these options can definitely make the process easier.
Suggested Form Questions
The idea behind this website is to automate your “data gathering” process – so in order to maximize the benefit of your lead generation website, you'll need to create a form that visitors will fill out – so they can answer all the most pertinent questions about their property. Think of anything/everything you would normally ask them in a typical phone conversation and include it in your form. Of course – many of the fields in this form will depend on the specific types of properties you're marketing for (e.g. – if you're collecting from people who want to sell multi-unit apartment buildings, it will require different information than people who want to sell single family homes), but here are some boilerplate ideas to help you get started.
Name (First and Last)
City, State, Zip
City, State, Zip
Estimated Market Value
Sq Ft of Building
Size of Lot
# of Bedrooms
# of Bathrooms
How long have you owned this property?
Are there any other co-owners of this property?
Do you have any mortgages on this property?
Is this property currently listed on the MLS?
Is there anything else you'd like to tell us?
…you get the idea
Getting The Most Out Of Your Website
In my opinion, the real benefit of having a website like this (among other things) is that it allows you to get your time back. With a tool like this in place, you can re-word your direct mail pieces in a way that sends prospects directly to your website instead of asking them to call you (I'm serious – don't even include your phone number on the postcard!). This way, instead of spending 30 minutes on the phone with each person, you can make THEM do all of the “data gathering” work for you, without consuming one extra second of your precious time.
If you're relying 100% on the phone, this initial “fact-finding” phase will be an enormously time-consuming task, especially when you multiply it by the dozens of people you'll be talking to each month. Believe it or not – I've found that most people have absolutely no preference as to whether they convey this information over the phone, or fill out a form online… so why not make them do what's easiest for you??
I cannot tell you what a luxury it is to sit at my computer each day and just watch emails hit my inbox, knowing that my prospects (aka – the people who want me to buy their property) are doing all the work. All I have to do is glance through the submissions that come through my inbox and decide which leads are worth my time and consideration. Would you be surprised to hear that I say “No” to a lot of them? It's certainly no surprise to me! And the beautiful thing is, I don't have to sacrifice 30 – 60 minutes of my time just to reach this conclusion. I can do it at my convenience, in a matter of seconds (not hours).
Do You Need A Buying Website?
I'll be honest with you… do you absolutely need a buying website for your real estate business?
No – you don’t absolutely need it.
A website like this won't solve all your problems BUT, if you want to automate the heck out of your lead generation process AND create a great online representation for your company, I'm not sure why you wouldn't put this kind of website to work in your business pronto (especially considering how easy and inexpensive it is to set up).
Most of the investors I know don't have this kind of website running in their business and I have no idea why. It's probably because the idea hasn't occurred to them yet, and as a result, their buying process is WAY more difficult than it needs to be. Seriously – this is less a question of “Can I live without it?” and more a question of, “How much of time (and money) am I wasting by working without it?“
Trust me – this is an extremely helpful tool to have at your disposal. That’s why I'm promoting these resources here on the blog, because I know how powerful good a buying website can be for your business (no joke – it has been game-changer for my lead generation efforts).
BONUS: Seth's Traffic Toolkit
Since I'm a referral partner for both Bluehost and AgentPress (i.e. – I make a few bucks if/when you make a purchase something through either of these links), I wanted to give you a little extra bonus if you decide to use either of these services.
I took the time to write a detailed report explaining the in's and out's of how I've managed to generate a lot of quality traffic for my various websites (i.e. – several thousand unique visitors per month). I'd like to show you exactly how to generate this kind of traffic for your buying website as well…
If you make a purchase through any of the referral links above, simply forward your receipt to me at REtipsterBonus@gmail.com and within 24 hours, I'll send you a link that you can use to download a copy of this guide.
There is no extra charge for this report – I just want to make it available as a special “thank you” to those of you who are helping me keep the REtipster Blog afloat.
There are all kinds of websites that can serve your business in many different capacities. If you need detailed instructions on how to build a different type of site, you can check out these other dedicated video tutorials right here on the REtipster Blog…
How to Create a Real Estate Website
How to Design a Selling Website
How to Build a Real Estate Blog
How to Create a Squeeze Page